Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Australia

Australia

Revenue in the Breakfast Cereals market amounts to €0.75bn in 2024. The market is expected to grow annually by 2.29% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,670m in 2024).
In relation to total population figures, per person revenues of €27.98 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 92.35m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 0.1% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 3.4kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Breakfast Cereals market in Australia is seeing sluggish growth due to factors such as shifting consumer preferences towards healthier breakfast options, increasing competition from alternative breakfast options, and a stagnant economy. Despite this, the market is still expected to see some growth in the coming years.

Customer preferences: With the rise of health-consciousness and demand for convenience, the Breakfast Cereals Market in Australia has seen a shift towards healthier and more natural options. This trend is driven by consumers' desire for transparency and ethical sourcing, as well as the growing popularity of plant-based and gluten-free diets. Additionally, the demand for on-the-go breakfast options has led to the emergence of single-serve and portable cereal products, catering to busy lifestyles.

Trends in the market: In Australia, the Breakfast Cereals Market is experiencing a shift towards healthier options, as consumers become more health-conscious. This trend is driven by a growing concern for wellness and a desire for convenient, nutritious breakfast options. Industry stakeholders are responding by introducing new products with whole grains, fruits, and protein, as well as reducing sugar and artificial ingredients. This focus on health and wellness is expected to continue, as consumers prioritize nutrition and seek out products that align with their values. This trend presents opportunities for growth and innovation in the Breakfast Cereals Market and could potentially lead to partnerships between cereal manufacturers and health and wellness companies.

Local special circumstances: In Australia, the Breakfast Cereals market is heavily influenced by the country's unique geography and climate. The vast agricultural land and favorable weather conditions allow for the production of high-quality grains, which are used in the production of breakfast cereals. Additionally, the country's diverse cultural influences have led to a wide range of cereal flavors and varieties, catering to different taste preferences. Furthermore, strict regulations on food labeling and health claims have led to a strong focus on using natural and wholesome ingredients in breakfast cereals, making it a popular choice among health-conscious consumers.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Australia is heavily influenced by macroeconomic factors such as consumer spending, government policies, and economic stability. With a strong economy and a growing middle class, Australia has a high demand for convenient and healthy breakfast options, leading to a steady growth in the breakfast cereals market. Additionally, favorable government policies promoting healthy lifestyles and increasing health consciousness among consumers are also driving the demand for breakfast cereals. However, the market could face challenges due to fluctuations in commodity prices and changing consumer preferences for other breakfast options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.