Fresh Meat - Australia

  • Australia
  • Revenue in the Fresh Meat market amounts to €11.94bn in 2024. The market is expected to grow annually by 6.80% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (€240bn in 2024).
  • In relation to total population figures, per person revenues of €447.00 are generated in 2024.
  • In the Fresh Meat market, volume is expected to amount to 1,462.00m kg by 2029. The Fresh Meat market is expected to show a volume growth of 5.1% in 2025.
  • The average volume per person in the Fresh Meat market is expected to amount to 43.7kg in 2024.

Key regions: South Korea, Russia, Canada, Philippines, China

 
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Analyst Opinion

The Fresh Meat market in Australia is experiencing minimal growth due to various factors such as consumer preference for alternative protein sources, stricter health and safety regulations, and increasing competition within the sub-markets of Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat. Despite the convenience and variety offered by online options, traditional meat consumption habits are still prevalent among Australians.

Customer preferences:
As consumers become more health-conscious, there has been a rise in demand for organic, grass-fed and free-range meat products in the Fresh Meat Market of the Meat Market within The Food market. This trend is driven by a growing awareness of the environmental impact of conventional meat production and a desire for healthier, more ethical food choices. Additionally, with the rise of online shopping and meal delivery services, consumers are also looking for convenience and ease in purchasing fresh meat products.

Trends in the market:
In Australia, the Fresh Meat Market of the Meat Market within The Food market is experiencing a surge in demand for organic and sustainable meat products. This trend is driven by the increasing consumer awareness and concern for animal welfare and environmental sustainability. As a result, there is a growing number of farms adopting ethical and sustainable practices, offering premium organic meat products. This trend is expected to continue, with potential implications for industry stakeholders, such as increased competition and the need for transparency and certification to meet consumer demands.

Local special circumstances:
In Australia, the Fresh Meat Market within The Food market is heavily influenced by the country's geographical landscape. With vast open spaces and a largely rural population, there is a strong emphasis on locally sourced, high-quality meat products. Additionally, Australia's multicultural society has also contributed to the diversity of meat products available in the market, with influences from various cuisines. Furthermore, strict regulations on animal welfare and food safety have also shaped consumer preferences and market trends in the country.

Underlying macroeconomic factors:
The Fresh Meat Market of the Meat Market within The Food market in Australia is impacted by macroeconomic factors such as consumer spending, population growth, and trade policies. With a stable and growing economy, Australia has a high level of consumer spending, which drives demand for fresh meat products. Additionally, the country's growing population and increasing immigration rates also contribute to the demand for fresh meat. Furthermore, trade policies, such as free trade agreements, can impact the availability and pricing of imported meat products in the market. Overall, a strong and stable economy, along with favorable trade policies, can contribute to the growth of the Fresh Meat Market in Australia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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