Smart Home - Australia

  • Australia
  • Revenue in the Smart Home market is projected to reach €3.4bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.91%, resulting in a projected market volume of €4.8bn by 2028.
  • Household penetration will be 51.4% in 2024 and is expected to hit 93.7% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to €613.60.
  • A global comparison reveals that most revenue is generated United States (€35,980.0m in 2024).
Comparación de regiones

Analyst Opinion

The Smart Home market in Australia has been experiencing steady growth in recent years, driven by increasing consumer demand for convenience, energy efficiency, and home security solutions.

Customer preferences:
Australian consumers are increasingly looking for smart home devices that can be easily integrated into their daily lives, offering convenience and efficiency. They are particularly interested in smart lighting, thermostats, security cameras, and entertainment systems that can be controlled remotely through smartphone apps.

Trends in the market:
One of the key trends in the Australian Smart Home market is the growing popularity of voice-controlled smart speakers and virtual assistants. Consumers are embracing the convenience of using voice commands to control various devices in their homes, leading to a rise in sales of smart speakers from major tech companies. Additionally, there is a noticeable trend towards the adoption of smart home security systems, as homeowners seek to enhance the safety and security of their properties.

Local special circumstances:
Australia's unique geographic and demographic characteristics play a significant role in shaping the Smart Home market trends in the country. The vast size of the country and the dispersed population in urban and rural areas drive the demand for smart home solutions that can help homeowners monitor and control their properties remotely. Additionally, the increasing focus on sustainable living and energy efficiency in Australia is fueling the demand for smart home devices that can help reduce energy consumption and lower utility bills.

Underlying macroeconomic factors:
The overall economic stability and disposable income levels in Australia are supporting the growth of the Smart Home market. As consumers become more tech-savvy and accustomed to connected devices, the willingness to invest in smart home technology is increasing. Furthermore, government initiatives promoting energy efficiency and sustainable living are encouraging homeowners to adopt smart home solutions that align with these goals.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Visión general

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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