Market Insights Consumer Food Oils & Fats

Margarine - Australia

Australia

Revenue in the Margarine market amounts to €263.30m in 2024. The market is expected to grow annually by 4.47% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€4,332m in 2024).
In relation to total population figures, per person revenues of €9.86 are generated in 2024.
In the Margarine market, volume is expected to amount to 67.61m kg by 2029. The Margarine market is expected to show a volume growth of 1.0% in 2025.
The average volume per person in the Margarine market is expected to amount to 2.29kg in 2024.

Key regions: Philippines, China, United States, South Korea, India

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Analyst Opinion

The Margarine Market within the Oils & Fats sector in Australia has seen negligible growth, influenced by factors such as shifting consumer preferences towards healthier options, competition from butter, and increased awareness of potential health impacts associated with margarine.

Customer preferences: Consumers in Australia are increasingly gravitating towards plant-based and natural food alternatives, prompting a decline in traditional margarine consumption. The rise of health-conscious millennials and Gen Z, who prioritize clean labels and transparency in ingredients, is reshaping the market. Moreover, cultural influences emphasizing sustainability and ethical sourcing are driving demand for products that align with these values. This trend is compounded by an increased focus on wellness, leading consumers to explore healthier fats and oils that offer nutritional benefits without artificial additives.

Trends in the market: In Australia, the margarine market is experiencing a notable shift as consumers increasingly favor plant-based and natural alternatives. This trend is particularly driven by health-conscious millennials and Gen Z, who are seeking products with clean labels and transparent ingredient sourcing. Additionally, cultural movements prioritizing sustainability and ethical sourcing are influencing purchasing decisions, leading to a decline in traditional margarine consumption. As awareness of wellness grows, stakeholders must adapt by innovating healthier fat options and embracing eco-friendly practices to remain competitive in this evolving landscape.

Local special circumstances: In Australia, the margarine market is shaped by unique factors such as a strong emphasis on health and wellness, driven by a multicultural population that values diverse dietary options. The country’s stringent food regulations promote transparency and quality, encouraging brands to highlight their sourcing practices. Additionally, Australia’s proximity to abundant agricultural resources supports the rise of locally sourced, plant-based alternatives. This focus on sustainability resonates with consumers, resulting in a shift away from traditional margarine towards innovative, healthier fat substitutes that align with modern dietary preferences.

Underlying macroeconomic factors: The margarine market in Australia is significantly influenced by macroeconomic factors such as consumer spending power, health trends, and agricultural productivity. A steady national economic growth, coupled with rising disposable incomes, allows consumers to invest in healthier and premium margarine options. Additionally, global trends towards plant-based diets and sustainability resonate with Australian consumers, prompting demand for innovative products. Fiscal policies that support local agriculture enhance the availability of raw materials for margarine production. Furthermore, fluctuating global commodity prices affect input costs, influencing pricing strategies and competitiveness in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.