Baby Food - Australia

Australia

Revenue in the Baby Food market amounts to €463.90m in 2024. The market is expected to grow annually by 4.17% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€18,340m in 2024).
In relation to total population figures, per person revenues of €17.36 are generated in 2024.
In the Baby Food market, volume is expected to amount to 38.63m kg by 2029. The Baby Food market is expected to show a volume growth of 2.9% in 2025.
The average volume per person in the Baby Food market is expected to amount to 1.3kg in 2024.

Key regions: Canada, United Kingdom, Japan, United States, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Baby Food market in Australia is experiencing negligible growth due to factors such as declining birth rates, increased health consciousness among parents, and rising competition from homemade baby food options. However, the market for Baby Milk & Infant Formula is expected to see moderate growth, driven by the convenience and nutritional benefits offered by these products. Additionally, the Prepared Baby Food segment is also expected to see growth due to the increasing number of working parents and the convenience of these products. Overall, the Digital Health market has not yet made a significant impact on the Baby Food market in Australia.

Customer preferences: As consumers become more health-conscious, there has been a significant increase in demand for organic and natural baby food products in Australia. This trend is driven by a growing awareness of the potential harmful effects of processed foods on infants' health. Additionally, parents are increasingly looking for convenient and time-saving options, leading to a rise in popularity of pre-packaged and ready-to-eat baby food options. Furthermore, the increasing number of working mothers in the country has also contributed to the demand for these convenient baby food options.

Trends in the market: In Australia, the Baby Food Market is experiencing a shift towards organic and natural products, as consumers become more health-conscious and environmentally aware. This trend is expected to continue, driven by the growing demand for clean label and sustainable options. Additionally, there is a rising demand for convenience and on-the-go options, leading to the development of new packaging and product formats. These trends present opportunities for industry stakeholders to innovate and cater to changing consumer preferences, while also addressing concerns around food safety and transparency.

Local special circumstances: In Australia, the Baby Food market is heavily influenced by the country's strict food safety regulations and the preference for organic and natural products. This has led to a rise in demand for locally-sourced, organic baby food options. Additionally, the country's large immigrant population has introduced a diverse range of cultural preferences and dietary restrictions, further shaping the market. The unique combination of regulatory and cultural factors has created a dynamic and competitive landscape for the Baby Food market in Australia.

Underlying macroeconomic factors: The growth of the Baby Food market in Australia is heavily influenced by macroeconomic factors such as changing consumer lifestyles, population growth, and government regulations. With a rising birth rate and increasing demand for convenience, the market is expected to experience steady growth in the coming years. However, potential challenges such as economic downturns and changes in government policies could impact market performance. Additionally, the growing awareness of health and wellness among consumers is driving the demand for organic and natural baby food products, creating opportunities for market players to innovate and differentiate their offerings.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.