Market Insights Digital eServices Online Gambling

Online Lottery - Worldwide

Worldwide

Revenue in the Online Lottery market is estimated to reach €15.35bn in 2023.
It is projected to experience an annual growth rate (CAGR 2023-2028) of 6.43%, resulting in a projected market volume of €20.96bn by 2028.
In the Online Lottery market, the number of users is expected to reach 42.8m users by 2028.
The user penetration is predicted to be 0.4% in 2023 and is expected to increase to 0.5% by 2028.
The average revenue per user (ARPU) is projected to be €0.49k.
In a global comparison, in the United States is expected to generate the highest revenue in the Online Lottery market, with €4,801.00m in 2023.
Among all countries, in South Korea is projected to have the highest user penetration rate in the Online Lottery market, with a projected rate of 5.5%.
In the worldwide market for online lottery, the United Kingdom has seen a surge in popularity due to its well-established gambling culture and regulatory framework.

Key regions: Asia, Japan, South Korea, United States, Europe

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Analyst Opinion

The online lottery market has witnessed considerable growth in recent years, driven by the convenience and accessibility offered by digital platforms. As more individuals embrace the internet for various daily activities, online lotteries have capitalized on this trend by providing a seamless and user-friendly experience for purchasing lottery tickets and participating in draws. The integration of mobile technology and secure payment options has further enhanced the attractiveness of online lottery platforms, allowing players to easily participate in lotteries from the comfort of their homes or on the go.

In addition to the traditional lottery games, the online lottery market has also benefited from the introduction of innovative offerings, such as instant win games and syndicates. These new formats have not only attracted a wider audience but also increased engagement among existing players by providing a diverse range of options to suit varying preferences. Furthermore, the growth of the online lottery market has been supported by favorable regulatory changes in many jurisdictions, which have recognized the potential economic benefits and taken steps to legalize and regulate online lottery operations.

Despite the promising growth trajectory, the online lottery market faces several challenges, including the risk of problem gambling, potential cybersecurity threats, and regulatory uncertainty in certain regions. To address these concerns and ensure sustainable growth, industry stakeholders must invest in responsible gambling initiatives, adopt robust security measures, and maintain open communication with regulators to ensure compliance with evolving legal frameworks. In summary, the online lottery market is well-positioned for continued expansion in the coming years, provided that operators and regulators work together to foster a safe, responsible, and innovative gaming environment for all participants.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.