Market Insights Digital eServices

Event Tickets - Worldwide

  • Worldwide
  • The Event Tickets market worldwide is projected to reach a revenue of €71.23bn by 2023.
  • It is expected to exhibit an annual growth rate (CAGR 2023-2028) of 3.89%, resulting in a projected market volume of €86.22bn by 2028.
  • In 2024, the market is anticipated to experience a revenue growth of 9.2%.
  • Among the markets, Sport Events is expected to be the largest, with a projected market volume of €29.29bn in 2023.
  • When compared globally, in the United States is projected to generate the highest revenue, with €29,120.00m in 2023.
  • The average revenue per user (ARPU) in the Event Tickets market is projected to be €104.40 in 2023.
  • The number of users in the market is expected to reach 769.0m users by 2028.
  • The user penetration in the Event Tickets market is estimated to be 8.9% in 2023.
  • These figures indicate the significant potential and growth opportunities within the Event Tickets market worldwide.
  • In the worldwide eServices market for event tickets, the United States continues to dominate with its vast selection and convenience of online platforms.

Key regions: Germany, India, China, Europe, Japan

 
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Analyst Opinion

The Event Ticket market already has high adoption rates, and we expect a further shift to mobile ticket purchasing via ticketing apps on smartphones or IoT devices. The strongly consolidated market is dominated by a few key players like Ticketmaster, Eventbrite, CTS Eventim or Damai, and large online providers frequently combine primary and secondary ticket marketplaces in order to increase their inventory. Potential growth stoppers are widespread sale of fake and duplicate tickets as well as secondary ticket price speculation, but blockchain technology could offer a solution to the fraud issue in the near future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Market Shares
  • Analyst Opinion
  • Users
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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