The Online University Education market follows the revenue and user development of online programs terminating in university-accredited degrees and certificates. This definition includes degrees and certificates that are where the courses and materials are created by universities. The definition also includes degrees and certificates that are issued through third-party online learning platforms (edX) and accredited courses.
Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Online degrees (Bachelors, Masters, Ph.D)
Online university certificates (Harvard Business Online, eCornell)
Third-party platforms as infrastructure for course delivery (Coursera degrees, edX university certificates)
Third-party platforms courses and certificates (see Online Learning Platforms)
Professional certificate programs offered by professional institutions (see Professional Certificates).
The Online University Education segment is currently facing several major trends and issues. Firstly, the COVID-19 pandemic has accelerated the adoption of online education, leading to a significant increase in the number of students enrolled in online university courses. Secondly, there is growing competition among universities to offer online degrees and courses, leading to an increase in the number of universities offering online education options. Thirdly, there is a growing demand for more flexible and accessible education options, leading to an increase in the popularity of online university education.The effects of these trends are seen in the numbers, with the global online university education market expected to reach $350 billion by 2025, growing at a compound annual growth rate of approximately 10%. Additionally, the number of students enrolled in online university courses has increased significantly in the past year, with many universities reporting a significant increase in their online course offerings and enrollment.Going forward, the online university education segment is expected to continue its growth trajectory, driven by the increasing demand for remote and flexible learning options, as well as advancements in technology that allow for more personalized and engaging learning experiences. However, the industry may also face challenges such as ensuring the quality and accreditation of online courses, and addressing the digital divide and unequal access to technology and internet connectivity. Nevertheless, the overall outlook for the online university education segment remains positive, with strong growth potential in the coming years.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.