Online Dating - Worldwide

  • Worldwide
  • The Online Dating market worldwide is projected to reach a revenue of €2.74bn by 2023.
  • This is expected to show an annual growth rate (CAGR 2023-2028) of 2.96%, resulting in a projected market volume of €3.17bn by 2028.
  • By 2028, the number of users in the Online Dating market is expected to amount to 452.5m users.
  • The user penetration rate is projected to be 5.0% in 2023 and is expected to hit 5.7% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €7.19.
  • In global comparison, in the United States is expected to generate the most revenue in the Online Dating market, reaching €1,238.00m in 2023.
  • Additionally, in the United States will have the highest user penetration rate in the Online Dating market, projected to be 17.6%.
  • Worldwide, online dating has become increasingly popular, with countries like the United States leading the way in terms of user engagement and market size.

Key regions: United States, China, Japan, Europe, Germany

Comparación de regiones

Analyst Opinion

Online Dating is the category with the highest amount of available services and the highest amount of users. Several mobile dating apps have taken off in this segment in the past few years, but few are actually making any significant revenues. Freemium is the most common business model, with some enticing basic services offered for free along with an upsell to more advanced, paid subscriptions. Tinder is a good example for a household name and exceptional good business model. With its swiping feature it became the top-grossing non-game app for the first time in years. Asia and South America are promising regions for the near future.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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