Digital Advertising

  • Worldwide
  • Ad spending in the Digital Advertising market is projected to reach €382,165m in 2021.
  • The market's largest segment is Search Advertising with a market volume of €150,098m in 2021.
  • In global comparison, most ad spending will be generated in the United States (€156,287m in 2021).
  • The average ad spending per user in the Search Advertising segment is projected to amount to €30.47 in 2021.
  • In the Digital Advertising market, 68% of total ad spending will be generated through mobile in 2025.
  • In the Digital Advertising market, 85% of the Digital Advertising revenue will be generated through programmatic advertising in 2025.
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