Ad spending in the Social Media Advertising segment is projected to reach €262.20bn in 2023.
Ad spending is expected to show an annual growth rate (CAGR 2023-2027) of 8.81%, resulting in a projected market volume of €367.50bn by 2027.
In global comparison, most ad spending will be generated in China (€93,680.00m in 2023).
In the Social Media Advertising segment, €367.50bn of total ad spending will be generated through mobile in 2027.
In the Social Media Advertising segment, the number of users is expected to amount to 5,851.53m users by 2027.
Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed.
Social Media Advertising does not include ads within online games nor revenues generated from membership subscriptions or premium fees.
All ad spending generated by social networks
Ads within online games playable on social networks
Revenue generated from membership subscriptions or premium fees