Social Media Advertising - Worldwide

  • Worldwide
  • Ad spending in the Social Media Advertising segment is projected to reach €262.20bn in 2023.
  • Ad spending is expected to show an annual growth rate (CAGR 2023-2027) of 8.81%, resulting in a projected market volume of €367.50bn by 2027.
  • In global comparison, most ad spending will be generated in China (€93,680.00m in 2023).
  • In the Social Media Advertising segment, €367.50bn of total ad spending will be generated through mobile in 2027.
  • In the Social Media Advertising segment, the number of users is expected to amount to 5,851.53m users by 2027.
 
 
 
 
 
 
 
 
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