Market Insights Digital Digital Advertising

Social Media Advertising - Worldwide

  • Worldwide
  • Ad spending in the Social Media Advertising market is projected to reach €202.00bn in 2023.
  • Ad spending is expected to show an annual growth rate (CAGR 2023-2027) of 3.98%, resulting in a projected market volume of €236.10bn by 2027.
  • In global comparison, most ad spending will be generated in the United States (€70,570.00m in 2023).
  • In the Social Media Advertising market, €236.10bn of total ad spending will be generated through mobile in 2027.
  • In the Social Media Advertising market, the number of users is expected to amount to 5,852.00m users by 2027.
  • The market share of Facebook amounts to an estimated 16% of the Social Media Advertising market and the selected region in 2022.
 
 
 
 
 
 
 
 
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