Search Advertising

  • Worldwide
  • Ad spending in the Search Advertising segment is projected to reach €150,098m in 2021.
  • Ad spending is expected to show an annual growth rate (CAGR 2021-2025) of 8.33%, resulting in a projected market volume of €206,695m by 2025.
  • In global comparison, most ad spending will be generated in the United States (€64,433m in 2021).
  • In the Search Advertising segment, €117,912m of total ad spending will be generated through mobile in 2025.
  • The Search Advertising segment is expected to show an ad spending growth of 0.00 in the mobile segment in 2022.
  • The average ad spending per internet user in the Search Advertising segment is projected to amount to €30.47 in 2021.
 
 
 
 
 
 
 
 
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