Sport Events - Worldwide

  • Worldwide
  • The Sport Events market is anticipated to generate a revenue of €29.29bn by 2023.
  • This projection takes into account the expected annual growth rate (CAGR 2023-2028) of 3.50%, which would result in a market volume of €34.78bn by 2028.
  • Looking ahead, the number of users in the Sport Events market is forecasted to reach 312.4m users by 2028.
  • In terms of user penetration, it is estimated to be 3.9% in 2023 and is anticipated to remain at the same level by 2028.
  • The average revenue per user (ARPU) is expected to be €97.53.
  • In a global perspective, in the United States will generate the highest revenue in the Sport Events market, with €14,170.00m in 2023.
  • On the other hand, in Luxembourg is projected to have the highest user penetration rate in the Sport Events market, with a rate of 17.1%.
  • These insights highlight the potential and significance of the Sport Events market on a global scale.
  • In the worldwide eServices market for sport events, countries with a strong sporting culture like Brazil and Germany are experiencing a surge in online ticket sales and live streaming services.

Key regions: India, Brazil, Germany, South Korea, China

Comparación de regiones

Analyst Opinion

The online sale of Sport Event tickets has gone up considerably in the last years, even though it remains the lowest penetrationrate segment in the Event Ticket market. VIP and season tickets generate a major share of total revenue in this segment and, as online sales of these tickets are still low compared to offline channels, the segment still holds high growth potential. Yet the general increase in ticket prices over the last years is a major issur for the end consumers, so the Sport Tickets segment is also likely to move on to the subscription economy business models in the next years, with memberships replacing season tickets and subscriptions replacing general admission ticket sales.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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