Dating Services - Worldwide

  • Worldwide
  • The Dating Services market is estimated to achieve a revenue of €7.19bn by 2023.
  • It is anticipated that the market will experience a Compound Annual Growth Rate (CAGR) of 2.21% between 2023 and 2028, resulting in a projected market volume of €8.02bn by 2028.
  • Among the various markets, Matchmaking is expected to be the largest, with a projected market volume of €3.62bn by 2023.
  • In a global context, in the United States is expected to generate the highest revenue, reaching €2,276.00m in 2023.
  • The average revenue per user (ARPU) in the Dating Services market is estimated to be €12.60 in 2023.
  • Furthermore, the number of users in the Dating Services market is projected to reach 698.8m users by 2028.
  • The user penetration rate in the Dating Services market is anticipated to be 7.4% in 2023.
  • In the worldwide dating services market, the United States remains a dominant player with a wide range of platforms catering to diverse preferences and demographics.

Key regions: Europe, India, Brazil, Asia, Germany

Comparación de regiones

Analyst Opinion

Things have become quiet in recent years in once so turbulent Dating Services market with its numerous start-ups. After some major mergers the market is now dominated by a few players (e.g. Match Group), and platforms now cater to various user groups within one service provider. Users can search for a relationship (Matchmaking), a flirt (Online Dating) or a sex partner (Casual Dating). Most consumers use leading Online Dating services like Tinder or Bumble. The share of consumers that are ready to pay for additional features has been increasing in the last years, what led to strong revenue growth rates for some key players. Facebook is becoming an threat to the market, as it is about to roll out its dating feature worldwide.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Market Shares
  • Analyst Opinion
  • Users
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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