Music Events - Worldwide

  • Worldwide
  • Revenue in the Music Events market is projected to reach €28.63bn in 2023.
  • Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 5.60%, resulting in a projected market volume of €35.60bn by 2027.
  • In the Music Events market, the number of users is expected to amount to 333.8m users by 2027.
  • User penetration will be 4.0% in 2023 and is expected to hit 4.2% by 2027.
  • The average revenue per user (ARPU) is expected to amount to €93.65.
  • In global comparison, most revenue will be generated in the United States (€13,020.00m in 2023).
  • With a projected rate of 25.6%, the user penetration in the Music Events market is highest in Denmark.

Key regions: India, Japan, Europe, China, Asia

Comparación de regiones

Analyst Opinion

The Music Events segment generates the highest revenues in the Event Ticket market, as it includes the lucrative sales for all music-related events like concerts, festivals, musicals, music shows and operas. Ticketmaster, the global number one online ticketing platform stated, that music has accounted for about 80% of their GTV growth in recent years. With the rise of music streaming services for artists concerts have become their main source of income. As tickets are becoming more expensive, so are the costs of hosting a concert. Except the constant price rise, widespread fake and duplicate tickets , customers are still willing to pay more, as growing user numbers indicate.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
Espere, por favor