The Online University Education market follows the revenue and user development of online programs terminating in university-accredited degrees and certificates. This definition includes degrees and certificates that are where the courses and materials are created by universities. The definition also includes degrees and certificates that are issued through third-party online learning platforms (edX) and accredited courses.
Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
The online learning platforms segment is currently facing several major trends and issues. Firstly, the COVID-19 pandemic has accelerated the adoption of online learning, leading to a significant increase in demand for online learning platforms. Secondly, there is a growing trend towards personalized and adaptive learning, with online learning platforms incorporating AI and machine learning technologies to offer customized learning experiences. Thirdly, there is a growing competition among online learning platforms, leading to an increase in the number of players in the market.The effects of these trends are seen in the numbers, with the global online learning platforms market expected to reach $325 billion by 2025, growing at a compound annual growth rate of approximately 7%. Additionally, the number of users on online learning platforms has increased significantly in the past year, as individuals seek more flexible and accessible education options.Going forward, the online learning platforms segment is expected to continue its growth trajectory, driven by the increasing demand for remote and flexible learning options, as well as advancements in technology that allow for more personalized and engaging learning experiences. However, the industry may also face challenges such as ensuring the quality and accuracy of content on the platform, and addressing the digital divide and unequal access to technology and internet connectivity. Nevertheless, the overall outlook for the online learning platforms segment remains positive, with strong growth potential in the coming years.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.