Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - Turkey

Turkey

Revenue in the Tomato Ketchup market amounts to €0.61bn in 2024. The market is expected to grow annually by 11.05% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,631m in 2024).
In relation to total population figures, per person revenues of €7.01 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 263.90m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 0.9% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 2.9kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

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Analyst Opinion

The Tomato Ketchup market in Turkey is experiencing subdued growth due to various factors such as changing consumer preferences, increasing competition, and fluctuating raw material prices. However, the convenience and popularity of online shopping are driving some growth in the digital market.

Customer preferences: In Turkey, there has been a notable increase in demand for healthier and natural food options, leading to a rise in sales of organic tomato ketchup. This shift in consumer preferences can be attributed to the growing awareness about the benefits of clean eating and sustainable agriculture. In addition, the trend towards clean-label products and plant-based diets has also influenced the tomato ketchup market, with more consumers opting for products made with natural ingredients and no artificial additives.

Trends in the market: In Turkey, the tomato ketchup market is experiencing a growth in demand for healthier options, with consumers shifting towards organic and natural products. This trend is expected to continue, driven by increasing health consciousness and a desire for clean label products. Additionally, there is a rising demand for innovative and unique flavors in the tomato ketchup market, with companies introducing new and exotic varieties to cater to changing consumer preferences. These trends have significant implications for industry stakeholders, as they must adapt and innovate to meet the evolving demands of the market. It is also expected that e-commerce will play a major role in the growth of the tomato ketchup market, as consumers increasingly turn to online channels for their grocery shopping. This presents opportunities for companies to expand their reach and tap into newer markets. However, it also poses challenges in terms of supply chain and logistics, which will require efficient management to ensure timely delivery of products.

Local special circumstances: In Turkey, the Tomato Ketchup market is heavily influenced by the country's rich culinary heritage and its love for flavorful and spicy food. This has led to a demand for ketchup with a unique blend of local spices and herbs, setting it apart from other markets. Additionally, the growing health consciousness among consumers has resulted in a preference for organic and natural ketchup, leading to the emergence of small-scale local producers. The strict regulations on food safety and labeling have also played a significant role in shaping the market, with a focus on transparency and traceability.

Underlying macroeconomic factors: The Tomato Ketchup Market within the Sauces & Spices Market of The Food market in Turkey is also impacted by macroeconomic factors such as consumer purchasing power, government policies, and international trade agreements. With the recent economic downturn in Turkey, consumers are becoming more price-sensitive, leading to a shift towards affordable and value-added products. Additionally, government policies promoting domestic production and exports are expected to drive the growth of the Tomato Ketchup Market. Furthermore, Turkey's strategic location and strong trade relationships with other countries provide opportunities for market expansion and increased revenue for market players.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.