Market Insights Consumer Food Bread & Cereal Products

Rice - Turkey

Turkey

Revenue in the Rice market amounts to €1.22bn in 2024. The market is expected to grow annually by 11.58% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€139,000m in 2024).
In relation to total population figures, per person revenues of €14.13 are generated in 2024.
In the Rice market, volume is expected to amount to 0.92bn kg by 2029. The Rice market is expected to show a volume growth of 1.2% in 2025.
The average volume per person in the Rice market is expected to amount to 10.0kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

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Analyst Opinion

The Rice Market in Turkey's Food Market is experiencing subdued growth due to various factors such as low consumer awareness, limited access to digital technologies, and lack of convenience in online services. Despite this, the market is expected to slowly grow in the coming years.

Customer preferences: One significant trend in the Rice Market of the Bread & Cereal Products Market in Turkey is the growing demand for organic and locally-sourced rice. This shift towards more sustainable and natural food options is driven by a rising awareness of the health and environmental benefits of organic products. Additionally, there has been a shift towards convenience and ready-to-eat rice products, as busy lifestyles and increasing urbanization have led to a higher demand for convenient meal solutions. This trend has been further accelerated by the COVID-19 pandemic, as consumers are increasingly looking for safe and hygienic food options that can be prepared quickly at home.

Trends in the market: In Turkey, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with consumers increasingly opting for brown and wild rice over white rice. This trend is driven by the growing awareness of the health benefits of whole grains and the rise in health-consciousness among consumers. Additionally, there is a rising demand for gluten-free and organic rice products. Industry stakeholders should take note of these trends and adjust their product offerings accordingly in order to remain competitive in the market. This shift towards healthier options also presents opportunities for new players to enter the market with innovative and specialized rice products.

Local special circumstances: In Turkey, the Rice Market within the Bread & Cereal Products Market is heavily influenced by the country's unique cultural and geographical factors. Rice is a staple food in Turkish cuisine and is often served as part of traditional dishes. The government also plays a significant role in regulating the rice market, with policies in place to ensure food security and support local farmers. Additionally, Turkey's strategic location between Europe and Asia makes it a key player in the global rice trade, with both import and export markets thriving.

Underlying macroeconomic factors: The growth of the Rice Market in the Bread & Cereal Products Market within The Food market is also influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The demand for rice is largely driven by population growth, rising incomes, and changing dietary preferences. Countries with strong economic growth and a large population, such as China and India, are major consumers of rice. Additionally, government policies promoting rice production and consumption, as well as investments in agricultural infrastructure, can greatly impact the market. Moreover, the increasing health consciousness and demand for healthier food options are also driving the demand for rice as a staple food.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.