Beauty & Personal Care - Turkey

Turkey

Turkey's Beauty & Personal Care market is projected to generate a revenue of €7.02bn in 2024.
With an annual growth rate of 4.38% (CAGR 2024-2029), the market is expected to expand steadily.
The largest segment within this market is Personal Care, which is estimated to have a market volume of €2.93bn in 2024.
In comparison to other countries, in the United States leads in revenue generation, with an estimated total of €93bn in 2024.
When considering the population, the per person revenue in 2024 is projected to be €81.40.
In terms of sales channels, online sales are expected to contribute 30.7% of the total revenue in the Beauty & Personal Care market by 2024.
Turkey's beauty and personal care market is booming, driven by a growing middle class and increasing demand for natural and organic products.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.