Smart Home - Turkey

  • Turkey
  • Revenue in the Smart Home market is projected to reach €716.0m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.91%, resulting in a projected market volume of €970.8m by 2028.
  • Household penetration will be 15.3% in 2024 and is expected to hit 29.5% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to €172.60.
  • A global comparison reveals that most revenue is generated United States (€35,980.0m in 2024).
Comparación de regiones

Analyst Opinion

The Smart Home market in Turkey has been experiencing significant growth and development in recent years.

Customer preferences:
Customers in Turkey are increasingly drawn to smart home technologies that offer convenience, security, and energy efficiency. The convenience of being able to control various household devices remotely through smartphones or voice assistants is a major driver of adoption. Additionally, the desire for enhanced home security features and the potential cost savings from energy-efficient smart devices are influencing customer preferences in the market.

Trends in the market:
One notable trend in the Smart Home market in Turkey is the growing popularity of integrated smart home ecosystems. Consumers are looking for seamless connectivity between different smart devices in their homes, leading to an increased demand for products that can be easily integrated and controlled through a single platform. Another trend is the rising interest in smart home automation, where devices such as smart thermostats, lighting systems, and security cameras can be programmed to operate automatically based on set schedules or triggered events.

Local special circumstances:
Turkey's unique geographical location and climate play a role in shaping the Smart Home market trends in the country. The need for efficient energy usage due to varying weather conditions throughout the year drives the demand for smart home solutions that can help optimize energy consumption. Additionally, the increasing urbanization in major cities like Istanbul is leading to a greater focus on home security, further fueling the adoption of smart security systems among urban dwellers.

Underlying macroeconomic factors:
The growing middle-class population in Turkey, coupled with increasing disposable incomes, is a key macroeconomic factor driving the growth of the Smart Home market. As more households have the financial means to invest in smart home technologies, the market is expected to continue expanding. Furthermore, government initiatives to promote energy efficiency and sustainability are also contributing to the adoption of smart home solutions aimed at reducing energy consumption and carbon footprints.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Visión general

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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