Non-Alcoholic Drinks - Turkey

The Non-Alcoholic Drinks market in Turkey is experiencing significant growth and development.

Customer preferences: Turkish consumers are increasingly opting for healthier beverage options, which has led to a surge in demand for non-alcoholic drinks. This shift in consumer preferences can be attributed to a growing awareness of the health benefits associated with reducing alcohol consumption. Additionally, the younger generation in Turkey is more health-conscious and actively seeks out beverages that are low in sugar and artificial additives. As a result, there has been a rise in the consumption of natural and organic non-alcoholic drinks.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Turkey is the increasing popularity of functional beverages. Functional beverages are drinks that offer additional health benefits beyond basic hydration. These include energy drinks, sports drinks, and beverages infused with vitamins and minerals. The demand for functional beverages is driven by consumers who lead active lifestyles and are looking for drinks that can enhance their performance and well-being. Another trend in the market is the rise of premium non-alcoholic drinks. Turkish consumers are becoming more willing to spend on high-quality beverages that offer unique flavors and ingredients. This trend is driven by a desire for indulgence and a growing appreciation for the craftsmanship and artistry that goes into creating premium drinks. As a result, there has been an increase in the availability of artisanal and craft non-alcoholic beverages in the market.

Local special circumstances: Turkey has a rich culinary tradition and a strong culture of hospitality. Non-alcoholic drinks play an important role in Turkish cuisine and social gatherings. Traditional Turkish beverages such as ayran (a yogurt-based drink) and şerbet (a sweetened fruit syrup) have been consumed for centuries and continue to be popular choices among Turkish consumers. Additionally, Turkish tea and coffee are widely consumed throughout the country.

Underlying macroeconomic factors: The growing Non-Alcoholic Drinks market in Turkey can also be attributed to favorable macroeconomic factors. Turkey has experienced steady economic growth in recent years, resulting in an increase in disposable income among consumers. This has led to a rise in consumer spending on food and beverages, including non-alcoholic drinks. Furthermore, the tourism industry in Turkey is thriving, attracting a large number of international visitors who contribute to the demand for non-alcoholic beverages. In conclusion, the Non-Alcoholic Drinks market in Turkey is witnessing significant growth due to changing customer preferences, emerging trends, local special circumstances, and favorable macroeconomic factors. The demand for healthier options, functional beverages, and premium drinks is driving the market forward. With a rich culinary tradition and a growing economy, Turkey presents a promising market for non-alcoholic drinks.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.