Soft Drinks - Turkey

The Soft Drinks market in Turkey has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the Soft Drinks market in Turkey have shifted towards healthier options, with consumers increasingly seeking beverages that are low in sugar and artificial additives. This trend is in line with global market preferences, as consumers become more health-conscious and seek products that align with their wellness goals. As a result, there has been a growing demand for natural and organic soft drinks in Turkey, as well as an increased interest in functional beverages that offer additional health benefits. Trends in the market have also contributed to the growth of the Soft Drinks market in Turkey. One notable trend is the rising popularity of flavored water and sparkling water, as consumers look for refreshing alternatives to traditional sugary carbonated drinks. This trend is driven by a desire for healthier options without sacrificing taste or variety. Additionally, the market has seen an increase in the availability of innovative and unique flavors, catering to consumers' desire for new and exciting taste experiences. Local special circumstances have played a role in shaping the Soft Drinks market in Turkey. The country has a young population with a high proportion of millennials, who are more likely to prioritize health and wellness in their purchasing decisions. This demographic shift has led to a greater demand for healthier soft drink options and has influenced the market to adapt to these changing preferences. Furthermore, Turkey has a strong tea-drinking culture, which has influenced the development of the soft drinks market. Tea-based soft drinks, such as iced tea and herbal tea infusions, have gained popularity as consumers seek familiar flavors in their beverage choices. Underlying macroeconomic factors have also contributed to the growth of the Soft Drinks market in Turkey. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending power. This has allowed consumers to have more purchasing options and has driven demand for a wider range of soft drinks. Additionally, urbanization and changing lifestyles have led to an increase in on-the-go consumption, creating opportunities for convenient and portable soft drink formats. Overall, the Soft Drinks market in Turkey is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is moving towards healthier options, driven by a desire for natural and functional beverages. Flavored water and unique flavors are gaining popularity, catering to consumers' taste preferences. The young population and tea-drinking culture in Turkey have also influenced the market. Economic growth and changing lifestyles have created opportunities for the soft drinks market to expand.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.