Food - Turkey

Turkey

Revenue in the Food market amounts to €131.30bn in 2024. The market is expected to grow annually by 13.74% (CAGR 2024-2029).
The market's largest segment is the segment Bread & Cereal Products with a market volume of €24.10bn in 2024.
In global comparison, most revenue is generated in China (€1,487bn in 2024).
In relation to total population figures, per person revenues of €1,522.00 are generated in 2024.
In the Food market, 1.5% of total revenue will be generated through online sales by 2024.
In the Food market, volume is expected to amount to 57.29bn kg by 2029. The Food market is expected to show a volume growth of 6.9% in 2025.
The average volume per person in the Food market is expected to amount to 523.70kg in 2024.

Key regions: United States, Canada, China, India, South Korea

Definition:

The food market covers all edible products that are bought and consumed for nutrient-based purposes. The market includes both fresh and processed foods.

Structure:

The market consists of 13 different markets:

The Dairy products & Eggs market covers animal products, such as milk, eggs and products made from mammal’s milk and non-animal products, such as milk substitutes. This market is divided into six subsegments that include milk, milk substitutes, yogurt, cheese, eggs and other dairy products and eggs.
The Meat market covers animal products, such as pork, poultry, and free-from meat products, such as meat substitutes. This market is divided into three submarkets: fresh meat, processed meat, and meat substitutes.
The Fish & Seafood market covers products made from fish and seafood. This market is divided into three submarkets: fresh fish, fresh seafood, and processed fish & seafood.
Fruits & Nuts cover edible fruits and nuts. This market is divided into three submarkets: fresh fruits, processed & frozen fruits, and nuts.
The Vegetables market covers edible plants. This market is divided into two submarkets: fresh vegetables, processed & frozen vegetables.
The Bread & Cereal products market covers baked goods made from dough. Dough is made using flour, water, a leavening agent, and other optional ingredients. This market also covers products made from cereals that are usually used as part of a main meal. This market is divided into five submarkets: bread, pasta, rice, breakfast cereals and other cereal products.
The Oils and Fats market covers both edible oils and fats made from animals and plants. This market is divided into four submarkets: butter, margarine, edible oils, and other oils & fats.
The Sauces and Spices market covers additional ingredients used during the food preparation process and is divided into three submarkets: tomato ketchup, other sauces, and spices & culinary herbs.
The Convenience food market covers prepared food and meals that require little effort to prepare. This market is divided into two subsegments, soups and ready-to-eat meals.
The Spreads and Sweeteners market covers spreads and ingredients added to food or beverages to give it a sweet flavor. This market is divided into two subsegments, spreads and sweeteners.
The Confectionery & Snacks market covers sweet, savory, and salty food. This market is divided into two subsegments, confectionery and snacks.
The Baby food market covers food that is only meant to be consumed by babies and small children.
The Pet food market covers food that is intended for pet use only.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included. The out-of-home revenue data is only shown as a separate box at the market level.

For more information on the displayed data, click the info button on the right side of each box.

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Food market in Turkey is experiencing mild growth, driven by factors such as increasing demand for convenience food, rising health consciousness among consumers, and the availability of a wide range of food options including dairy products, meat, fruits, and vegetables. The market is also impacted by the growing trend of online food shopping and the increasing popularity of convenience food products. However, the market growth is hindered by factors such as government regulations and restrictions on imports, as well as economic challenges in the region.

Customer preferences: Rising health consciousness among Turkish consumers has led to a growing demand for organic and natural food products. This trend is driven by a desire for healthier lifestyles and concerns about the use of pesticides and chemicals in conventional farming. Furthermore, the increasing influence of Western dietary patterns and the popularity of vegan and vegetarian diets have also contributed to the growth of the organic food market in Turkey.

Trends in the market: In Turkey, The Food market industry is experiencing a surge in online food delivery services, driven by the increasing demand for convenience and preference for contactless transactions. This trend is expected to continue as the country's young and tech-savvy population drives the adoption of digital platforms for food purchases. Additionally, there is a growing trend of incorporating healthier options in menus, as consumers become more health-conscious. This shift towards healthier eating habits presents opportunities for industry stakeholders to innovate and adapt to changing consumer preferences. Furthermore, the digitalization of The Food market is also creating opportunities for small and medium-sized businesses to reach a wider customer base and compete with larger players. As the industry continues to evolve and embrace technology, it is crucial for stakeholders to stay updated and adapt to these trends in order to remain competitive in the market.

Local special circumstances: In Turkey, The Food market is heavily influenced by the country's rich culinary history and diverse cultural influences. The Mediterranean climate and fertile lands have resulted in a wide variety of fresh produce and dairy products, making it a hub for local and organic food options. Additionally, Turkey's large and young population has a strong interest in healthy eating, leading to a rise in demand for specialty health foods. The country's strict halal regulations also influence food choices, with a growing market for halal-certified products.

Underlying macroeconomic factors: The Food market market in Turkey is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The country's strong economic growth, stable political environment, and strategic location as a bridge between Europe and Asia make it an attractive market for food and beverage businesses. Additionally, increasing disposable income and a growing middle class have led to a rise in demand for high-quality and diverse food products. However, challenges such as high inflation rates and currency fluctuations can impact market performance. Overall, favorable economic conditions and growing consumer demand present opportunities for businesses to thrive in the Turkish food market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.