Market Insights Consumer Food Dairy Products & Eggs

Yogurt - Turkey

Turkey

Revenue in the Yogurt market amounts to €2.70bn in 2024. The market is expected to grow annually by 12.52% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€42,400m in 2024).
In relation to total population figures, per person revenues of €31.29 are generated in 2024.
In the Yogurt market, volume is expected to amount to 1.09bn kg by 2029. The Yogurt market is expected to show a volume growth of 1.2% in 2025.
The average volume per person in the Yogurt market is expected to amount to 11.9kg in 2024.

Key regions: Russia, Spain, South Korea, Philippines, United States

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Analyst Opinion

The Yogurt Market in Turkey is facing subdued growth due to various factors such as increasing competition, fluctuating milk prices, and changing consumer preferences. The convenience offered by online shopping and rising health consciousness among consumers are also impacting the market's growth rate. Despite these challenges, the market is expected to experience moderate growth in the coming years.

Customer preferences: As health and wellness continue to gain importance among Turkish consumers, there is a growing demand for healthy and functional yogurt products. This trend is fueled by a rising awareness of the benefits of probiotics and a preference for natural and organic options. Additionally, with increasing concerns about lactose intolerance, dairy alternatives such as plant-based yogurts are gaining popularity. This shift towards healthier and more diverse yogurt options reflects a broader trend towards conscious consumption and a desire for personalized nutrition.

Trends in the market: In Turkey, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards healthier and more diverse yogurt options. This trend is driven by increasing awareness of the health benefits of yogurt, such as its probiotic content and low sugar content. Furthermore, there is a growing demand for plant-based yogurt alternatives, catering to dietary restrictions and preferences. This trajectory is significant as it reflects changing consumer preferences and presents opportunities for industry stakeholders to innovate and expand their product offerings. It also has potential implications for the traditional dairy industry, as it may face competition from alternative yogurt options.

Local special circumstances: In Turkey, the Yogurt Market within the Dairy Products & Eggs Market is heavily influenced by the country's rich history and culture of yogurt consumption. Yogurt has been a staple in Turkish cuisine for centuries and is considered a symbol of health and wellness. Additionally, the Turkish government has implemented regulations to ensure the authenticity and quality of yogurt, further driving consumer trust in the market. Geographically, Turkey's climate and fertile land make it an ideal location for dairy farming, contributing to the availability and diversity of yogurt products in the market. These unique factors have shaped the market dynamics of the Yogurt Market in Turkey, setting it apart from other markets around the world.

Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market in Turkey is influenced by macroeconomic factors that impact the overall food industry. The country's strong economic growth, stable political environment, and rising disposable income have resulted in increased consumer spending on food products, including yogurt. Furthermore, Turkey's favorable trade agreements and strategic location have made it a regional hub for dairy product exports, contributing to the market's growth. The market is also affected by global trends, such as the increasing demand for healthy and functional foods, driving the demand for yogurt with added probiotics and natural ingredients. These factors, along with government initiatives to promote the dairy industry, are expected to drive the growth of the Yogurt Market in Turkey.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.