Market Insights Consumer Food Dairy Products & Eggs

Milk Substitutes - Turkey

Turkey

Revenue in the Milk Substitutes market amounts to €64.27m in 2024. The market is expected to grow annually by 18.97% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€9,212m in 2024).
In relation to total population figures, per person revenues of €0.75 are generated in 2024.
In the Milk Substitutes market, volume is expected to amount to 32.44m kg by 2029. The Milk Substitutes market is expected to show a volume growth of 8.9% in 2025.
The average volume per person in the Milk Substitutes market is expected to amount to 0.3kg in 2024.

Key regions: India, Canada, China, United States, Russia

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Milk Substitutes Market in Turkey is experiencing average growth, driven by factors such as increasing health consciousness among consumers and the convenience of online services. This growth is impacted by the rising demand for plant-based milk alternatives and the growing trend towards veganism in the country.

Customer preferences: As consumers become more health-conscious, there is a growing demand for plant-based milk substitutes such as soy, almond, and oat milk. This trend is driven by a shift towards vegan and flexitarian diets, as well as concerns over animal welfare and the environmental impact of dairy farming. This has led to an increase in the availability and variety of milk substitutes in the market, catering to diverse consumer preferences and dietary restrictions.

Trends in the market: In Turkey, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is experiencing a surge in demand for plant-based milk alternatives. This trend is driven by the increasing health consciousness among consumers and the rise of veganism and lactose intolerance. Additionally, there is a growing preference for sustainable and environmentally-friendly products, leading to the adoption of milk substitutes made from nuts, seeds, and grains. This trend is expected to continue, as manufacturers are investing in research and development to improve the taste and texture of these products, making them more appealing to a wider audience. As a result, industry stakeholders can expect to see a shift towards more plant-based milk substitutes in the coming years. This will have implications for traditional dairy producers, who may need to adapt their products and strategies to remain competitive in the market.

Local special circumstances: In Turkey, the Milk Substitutes Market is seeing a shift towards plant-based milk alternatives due to the country's high lactose intolerance rates. This trend is further fueled by the growing health consciousness among consumers and the availability of a variety of non-dairy options. Additionally, the government's support for sustainable agriculture and dairy production has led to the introduction of new regulations and incentives, thus shaping the competitive landscape of the market.

Underlying macroeconomic factors: The performance of the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market in Turkey is heavily influenced by macroeconomic factors such as national economic health and fiscal policies. The country's stable economic growth, coupled with rising disposable income and changing dietary preferences, has led to a growing demand for milk substitutes. Additionally, government initiatives to promote healthy lifestyles and reduce dairy consumption, along with increasing health consciousness among consumers, are also driving market growth. However, fluctuations in commodity prices and trade policies may impact the availability and cost of raw materials, potentially affecting market performance. Moreover, the rising trend of veganism and vegetarianism in Turkey is expected to further boost the demand for milk substitutes in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.