Meat Substitutes - Turkey

Turkey

Revenue in the Meat Substitutes market amounts to €34.53m in 2024. The market is expected to grow annually by 21.00% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€2,198m in 2024).
In relation to total population figures, per person revenues of €0.40 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 3.40m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 10.8% in 2025.
The average volume per person in the Meat Substitutes market is expected to amount to 0.0kg in 2024.

Key regions: Spain, Russia, United Kingdom, South Korea, India

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Analyst Opinion

In Turkey, the Meat Substitutes Market within The Food market is experiencing considerable growth, driven by increasing health consciousness, availability of online options, and demand for alternative protein sources. This trend is expected to continue due to changing dietary preferences and the rise of vegetarianism among consumers.

Customer preferences: As consumers become more health-conscious and environmentally aware, there has been a noticeable increase in the demand for plant-based meat substitutes in the Turkish market. This shift is driven by a growing preference for sustainable and ethical food choices, as well as a rise in the number of individuals following vegetarian or flexitarian diets. Additionally, the convenience and versatility of meat substitutes, coupled with the increasing availability of a variety of options, have also contributed to their growing popularity.

Trends in the market: In Turkey, the Meat Substitutes Market within the Meat Market of The Food market is experiencing a surge in demand for plant-based proteins as consumers become more health-conscious and environmentally aware. This trend is expected to continue as more companies invest in research and development to improve the taste and texture of meat substitutes. Furthermore, the government's initiatives to reduce meat consumption and promote sustainable food options are also driving the growth of this market. This presents opportunities for stakeholders to tap into the growing demand for alternative protein sources and expand their product portfolios.

Local special circumstances: In Turkey, the Meat Substitutes Market is witnessing significant growth due to the rising health consciousness among consumers and the increasing trend of flexitarianism. The country's large Muslim population, who follow a halal diet, has also contributed to the demand for meat alternatives. Additionally, the government's initiatives to promote plant-based diets for environmental sustainability have further boosted the market. However, the traditional food culture in Turkey, heavily reliant on meat consumption, poses a challenge for the growth of the Meat Substitutes Market. In response, companies are innovating with local ingredients and incorporating traditional flavors to cater to the unique taste preferences of Turkish consumers.

Underlying macroeconomic factors: The Meat Substitutes Market of the Meat Market within The Food market is influenced by macroeconomic factors such as changing consumer preferences, rising health consciousness, and increasing environmental concerns. As consumers are becoming more aware of the negative impacts of meat consumption on their health and the environment, the demand for meat substitutes is growing. Additionally, government initiatives promoting plant-based diets and sustainability are creating a favorable regulatory environment and driving investment in the meat substitutes market. Furthermore, the economic downturn caused by the COVID-19 pandemic has also led to a shift towards more affordable and sustainable food options, further boosting the market for meat substitutes.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.