Market Insights Consumer Food Convenience Food

Soups - Turkey

Turkey

Revenue in the Soups market amounts to €2.03bn in 2024. The market is expected to grow annually by 14.76% (CAGR 2024-2029).
In global comparison, most revenue is generated in Indonesia (€9,379m in 2024).
In relation to total population figures, per person revenues of €23.52 are generated in 2024.
In the Soups market, volume is expected to amount to 0.51bn kg by 2029. The Soups market is expected to show a volume growth of 5.5% in 2025.
The average volume per person in the Soups market is expected to amount to 4.8kg in 2024.

Key regions: United Kingdom, Russia, Philippines, United States, Spain

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Analyst Opinion

The Soups Market in Turkey is facing subdued growth, hindered by factors such as low consumer awareness and limited availability of convenient online services. Despite this, the Convenience Food Market in the country continues to show steady growth, driven by the increasing demand for quick and easy meal options.

Customer preferences: In Turkey, the Soups Market of the Convenience Food Market within The Food market has seen a rise in demand for healthier and more organic options, as consumers become more health-conscious. This trend is also evident in the growing popularity of vegan and vegetarian soups, catering to the increasing number of individuals adopting plant-based diets. Additionally, there has been a notable shift towards convenience and on-the-go options, as busy lifestyles and urbanization continue to drive consumer preferences.

Trends in the market: In Turkey, the demand for convenience food is on the rise, driven by the increasing number of working individuals and busy lifestyles. This has led to a significant growth in the Soups Market, as consumers seek out convenient and quick meal options. Additionally, there is a growing trend towards healthier and organic soups, as consumers become more health-conscious. This trend is expected to continue, as the demand for healthy and convenient food options is expected to increase. This presents opportunities for industry stakeholders to tap into this trend and offer more diverse and innovative soup products to meet consumer demands.

Local special circumstances: In Turkey, the Soups Market of the Convenience Food Market within The Food market is heavily influenced by the country's rich culinary culture and preference for traditional flavors. The market is also shaped by the country's geographical location, with a large demand for warming soups during the colder months. Additionally, strict regulations on food labeling and packaging have a significant impact on the market, as consumers prioritize transparency and food safety. These factors contribute to a unique market dynamic that sets it apart from other markets in the region.

Underlying macroeconomic factors: The Soups Market of the Convenience Food Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, inflation rates, and economic stability. Countries with strong economic growth and stable inflation rates are experiencing higher demand for convenience food products, including soups. Additionally, fiscal policies such as tax rates and subsidies can impact market performance by affecting production costs and consumer purchasing power. Moreover, global economic trends, such as changing consumer preferences and increasing urbanization, also play a significant role in shaping the soups market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.