Market Insights Consumer Beauty & Personal Care

Cosmetics - Turkey

Turkey

In Turkey, the revenue generated in the Cosmetics market is projected to reach €1.18bn in 2024.
It is expected to experience an annual growth rate of 5.61% (CAGR 2024-2029).
When compared globally, in the United States stands out as the top revenue generator with €18,660m in 2024.
In terms of per capita income, each individual in Turkey is estimated to contribute €13.65 in revenue in 2024.
Additionally, Non-Luxury are anticipated to account for 90% of total sales in the Cosmetics market by 2024.
Turkey's cosmetics market is experiencing a surge in demand for natural and organic products, as consumers prioritize sustainability and ethical practices.

Key regions: Malaysia, Singapore, Worldwide, Indonesia, India

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Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.