Market Insights Consumer Food Bread & Cereal Products

Bread - Iran

Iran

Revenue in the Bread market amounts to €3.31bn in 2024. The market is expected to grow annually by 8.25% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€74bn in 2024).
In relation to total population figures, per person revenues of €36.82 are generated in 2024.
In the Bread market, volume is expected to amount to 0.93bn kg by 2029. The Bread market is expected to show a volume growth of 2.5% in 2025.
The average volume per person in the Bread market is expected to amount to 9.3kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

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Analyst Opinion

The Bread market in Iran has seen minimal growth due to factors like increasing health awareness and convenience of online services. However, this slow growth can be attributed to various impacts.

Customer preferences: With the rise of health consciousness and a shift towards convenience, the Bread Market in Iran has seen a demand for healthier options such as whole grain and gluten-free breads. This trend is propelled by a growing population of health-conscious consumers and an increasing awareness of dietary restrictions. Furthermore, the introduction of online grocery shopping and delivery services has made it easier for individuals to access these products, contributing to their popularity.

Trends in the market: In Iran, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, as consumers are becoming more health-conscious. This trend is driven by rising concerns over diet-related diseases and an increasing demand for organic and natural products. Moreover, there is a growing preference for artisanal and traditional breads, as they are perceived to be of higher quality. These trends are significant as they are shaping the competitive landscape of the market and forcing industry players to adapt their offerings. Additionally, they present opportunities for new entrants to introduce innovative and healthier products. However, this trend may also pose challenges for traditional bread manufacturers who may struggle to keep up with changing consumer preferences. Therefore, it is crucial for industry stakeholders to closely monitor and respond to these trends to remain competitive in the market.

Local special circumstances: In Iran, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by cultural and regulatory factors. The country has a strong tradition of bread-making, with a variety of local breads being popular among consumers. However, strict government regulations on wheat imports and subsidies for bread production have created challenges for foreign companies trying to enter the market. Additionally, the economic sanctions imposed on Iran have led to a reliance on domestic production, making it difficult for foreign companies to compete. These unique factors shape the dynamics of the Bread Market in Iran, making it a challenging yet potentially rewarding market to enter.

Underlying macroeconomic factors: The Bread Market within the Bread & Cereal Products Market of The Food market in Iran is heavily influenced by macroeconomic factors such as the country's national economic health, fiscal policies, and global economic trends. With Iran's recent economic recovery and increasing investment in the food industry, the Bread Market is expected to experience steady growth. However, challenges such as inflation and currency devaluation may impact consumer purchasing power, affecting market performance. Additionally, government policies and regulations regarding food imports and exports may also impact the availability and pricing of bread products in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.