Market Insights Consumer Food Bread & Cereal Products

Pasta - Iran

Iran

Revenue in the Pasta market amounts to €0.71bn in 2024. The market is expected to grow annually by 7.09% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,960m in 2024).
In relation to total population figures, per person revenues of €7.93 are generated in 2024.
In the Pasta market, volume is expected to amount to 213.10m kg by 2029. The Pasta market is expected to show a volume growth of 1.8% in 2025.
The average volume per person in the Pasta market is expected to amount to 2.3kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

In Iran, the Pasta Market within the Bread & Cereal Products Market of The Food market has shown minimal growth. Factors impacting this include a saturated market, limited consumer awareness, and traditional eating habits. However, with increasing urbanization and changing lifestyles, there is potential for growth in the future.

Customer preferences: As health consciousness grows in Iran, the demand for healthier and more diverse pasta options is on the rise. Consumers are seeking out whole grain and gluten-free options, as well as incorporating traditional Iranian ingredients like saffron and dried fruits into their pasta dishes. Additionally, with the growing popularity of international cuisines in Iran, there is a growing demand for pasta dishes that cater to diverse palates, such as fusion dishes that combine traditional Iranian flavors with Italian pasta. This shift in preferences is also driven by the increasing number of young, urban, and health-conscious consumers in the country.

Trends in the market: In Iran, the Pasta Market within the Bread & Cereal Products Market is experiencing a surge in demand for whole wheat and gluten-free options. This trend is driven by a growing health consciousness among consumers and a rise in cases of gluten intolerance. Additionally, there is a rise in the popularity of traditional Iranian pasta dishes, such as Ash-e Reshteh and Fesenjan. This trajectory is significant as it reflects a shift towards healthier and traditional food choices. Industry stakeholders should take note of these trends and adjust their product offerings accordingly to cater to the changing consumer preferences.

Local special circumstances: In Iran, the Pasta Market of the Bread & Cereal Products Market within The Food market is influenced by the country's unique cultural and regulatory circumstances. As a predominantly Muslim country, the demand for halal-certified products is high, leading to the development of specialized pasta varieties. Additionally, strict government regulations on food imports have created a market for locally-produced pasta, with a focus on traditional and artisanal methods. These factors contribute to the dynamic and diverse pasta market in Iran, setting it apart from other markets in the region.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Iran is heavily impacted by macroeconomic factors such as economic sanctions, inflation rates, and government policies. The country's economic stability and growth are crucial for the market's success, as well as the global economic trends and consumer spending patterns. The availability of resources, such as wheat and other grains, also plays a significant role in the production and distribution of pasta products. Additionally, the increasing health consciousness among consumers and the growing demand for convenience and ready-to-eat food products are driving the growth of the pasta market in Iran.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.