Processed Meat - Iran

Iran

Revenue in the Processed Meat market amounts to €2.82bn in 2024. The market is expected to grow annually by 8.50% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€39bn in 2024).
In relation to total population figures, per person revenues of €31.35 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 285.70m kg by 2029. The Processed Meat market is expected to show a volume growth of 2.6% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 2.8kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

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Comparación de regiones

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Analyst Opinion

The Processed Meat market within the Meat Market in Iran has been experiencing minimal growth, influenced by factors such as consumer preferences shifting towards healthier options, government regulations on food safety, and increasing competition from alternative protein sources. Despite the slow growth, the market remains stable due to the high demand for traditional meat products like Ham & Bacon, Sausages, and Cold & Roast Meat Products.

Customer preferences: Consumers in Iran are turning towards healthier and more sustainable food choices, leading to a growing demand for organic and plant-based processed meat alternatives. This trend is driven by a shift towards more conscious and ethical consumption patterns, as well as concerns about the impact of traditional meat production on the environment. As such, companies in the market are increasingly focusing on developing and promoting plant-based options to cater to this growing segment of health-conscious consumers.

Trends in the market: In Iran, the Processed Meat Market within the Meat Market is experiencing a shift towards healthier options, as consumers become more health-conscious. This trend is reflected in the increasing demand for organic and natural processed meat products. Additionally, there is a growing demand for halal-certified processed meat, catering to the country's predominantly Muslim population. These trends are significant as they indicate a shift towards healthier and more ethical consumption practices. Industry stakeholders should take note of these trends and adapt their strategies accordingly to meet the evolving consumer demands in the market.

Local special circumstances: In Iran, the Processed Meat Market of the Meat Market within The Food market is heavily influenced by cultural and religious factors. Due to the majority of the population being Muslim, the market is dominated by halal products. Additionally, government regulations restrict the import and production of non-halal meat products, creating a unique market dynamic. This has led to the rise of local producers catering to the specific dietary needs of the population, resulting in a highly competitive market. Moreover, cultural preferences for certain types of processed meat, such as lamb and beef, have also shaped the market in Iran.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in Iran is significantly impacted by macroeconomic factors such as the country's economic stability, government policies, and consumer spending habits. With the recent global economic downturn, Iran has experienced a decrease in domestic consumption and a decline in foreign investments, which has affected the overall performance of the market. However, the government's initiatives to promote domestic production and reduce dependency on imports have positively influenced the market. Moreover, the increasing health consciousness among consumers and rising demand for healthier food options have also driven the growth of the processed meat market in Iran. These trends are expected to continue in the coming years, with the government's focus on economic diversification and investment in infrastructure.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.