Pet Food - Iran

Iran

Revenue in the Pet Food market amounts to €0.78bn in 2024. The market is expected to grow annually by 7.50% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€55,400m in 2024).
In relation to total population figures, per person revenues of €8.71 are generated in 2024.
In the Pet Food market, volume is expected to amount to 262.70m kg by 2029. The Pet Food market is expected to show a volume growth of 1.9% in 2025.
The average volume per person in the Pet Food market is expected to amount to 2.7kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

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Región

Comparación de regiones

Moneda

Analyst Opinion

The Pet Food Market in Iran has seen minimal growth due to various factors such as limited consumer awareness of the benefits of pet food, low disposable income, and traditional feeding practices. Despite this, the market is expected to gradually grow with the increasing adoption of digital technologies and rising pet ownership in the country.

Customer preferences: As pet ownership continues to increase in Iran, there has been a growing trend towards premium and organic pet food products. This shift is driven by a desire for healthier and more natural options for pets, mirroring the broader consumer preference for natural and organic foods. Additionally, with the rise of e-commerce in the country, there has been a surge in online pet food sales, providing convenience and accessibility for busy pet owners. This trend is likely to continue as more Iranian consumers embrace the digital landscape for their pet care needs.

Trends in the market: In Iran, the Pet Food Market is experiencing a surge in demand for organic and natural pet food products. This trend is driven by a growing awareness of the importance of nutrition for pets and the desire for high-quality, locally sourced ingredients. Additionally, there is a rise in online sales of pet food, as more consumers turn to e-commerce for their pet care needs. These trends are significant for industry stakeholders as they highlight the shift towards healthier and more convenient options for pet owners. This could potentially lead to an increase in competition and the need for companies to differentiate themselves through innovative product offerings and marketing strategies.

Local special circumstances: In Iran, the Pet Food Market is heavily influenced by the country's strict regulations on imported goods, leading to a strong demand for locally produced pet food. Additionally, the unique cultural norms in Iran, such as the high value placed on animal welfare and the popularity of keeping pets in urban areas, drive the growth of the Pet Food Market. The market is also influenced by the country's geographical location, with its large population and diverse landscape providing ample opportunities for pet food manufacturers to cater to different consumer preferences.

Underlying macroeconomic factors: The Pet Food Market in Iran is influenced by macroeconomic factors such as the country's overall economic health, government policies, and global economic trends. A stable economy with strong consumer purchasing power and favorable government policies can lead to increased demand for pet food products. On the other hand, an economic downturn or unfavorable policies can negatively impact market growth. Additionally, changing demographics and lifestyles, such as a growing middle class and increasing pet ownership, can also drive the demand for pet food in Iran.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.