Market Insights Consumer Food Bread & Cereal Products

Rice - Iran

Iran

Revenue in the Rice market amounts to €0.73bn in 2024. The market is expected to grow annually by 7.34% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€139,000m in 2024).
In relation to total population figures, per person revenues of €8.10 are generated in 2024.
In the Rice market, volume is expected to amount to 0.35bn kg by 2029. The Rice market is expected to show a volume growth of 2.4% in 2025.
The average volume per person in the Rice market is expected to amount to 3.7kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

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Analyst Opinion

The Rice Market in Iran is facing minimal growth, impacted by factors such as limited consumer awareness and traditional buying habits. However, with increasing adoption of digital technologies and convenience of online services, the market is expected to see gradual growth in the future.

Customer preferences: As health and wellness continue to be top priorities for consumers in Iran, there has been a noticeable increase in demand for organic and gluten-free rice options. This can be attributed to a growing awareness of the potential health benefits of these products. Additionally, with the rise of urbanization and busier lifestyles, there has been a shift towards convenient and on-the-go rice products, such as pre-cooked or microwavable options. This trend is expected to continue as consumers prioritize convenience and health in their food choices.

Trends in the market: In Iran, the Rice Market within the Bread & Cereal Products Market is experiencing a trend towards increased consumption of rice-based products, such as rice cakes and rice flour. This can be attributed to a shift towards healthier eating habits, as rice is considered a low-fat and gluten-free alternative to wheat-based products. Additionally, there has been an increase in the production of specialty rice varieties, such as basmati and jasmine, to cater to the growing demand. This trend is expected to continue, with potential implications for industry stakeholders, including increased competition and potential for innovation in product offerings.

Local special circumstances: In Iran, the Rice Market within the Bread & Cereal Products Market is heavily influenced by the country's rich agricultural history and its climate, which allows for the production of high-quality rice. Additionally, cultural preferences for rice-based dishes and the government's policies to promote self-sufficiency contribute to the market's growth. However, strict regulations and trade sanctions have limited the import and export of rice, creating a unique market dynamic. The country's reliance on traditional distribution channels and consumer behavior also plays a significant role in shaping the Rice Market in Iran.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Iran is heavily impacted by macroeconomic factors such as the country's national economic health, fiscal policies, and global economic trends. Iran's economic health has been affected by sanctions and political instability, leading to fluctuations in the market. Additionally, the country's fiscal policies, including subsidies and tariffs, can impact the cost of production and distribution of rice. Global economic trends, such as changes in trade policies and currency exchange rates, also play a significant role in shaping the market for rice in Iran.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.