Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - Iran

Iran

Revenue in the Other Cereal Products market amounts to €4.03bn in 2024. The market is expected to grow annually by 7.89% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€14,030m in 2024).
In relation to total population figures, per person revenues of €44.92 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 0.99bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 1.1% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 10.2kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

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Analyst Opinion

The Other Cereal Products Market within Iran's Bread & Cereal Products Market is experiencing minimal growth. Factors such as low consumer awareness and limited access to digital technologies are impacting the market's growth rate. However, with increasing health consciousness and the convenience of online services, the market is expected to see gradual growth in the near future.

Customer preferences: As consumers become more health-conscious, there is a growing demand for gluten-free and organic options in the Other Cereal Products Market. This trend is driven by the increasing prevalence of gluten allergies and a desire for cleaner and more natural products. Additionally, there is a growing interest in alternative grains such as quinoa and amaranth, reflecting a shift towards more diverse and nutritious options in the Iranian market. This is also influenced by changing dietary preferences and a desire for international flavors.

Trends in the market: In Iran, the Other Cereal Products market is seeing a rise in demand for healthier and more diverse cereal options. Consumers are increasingly seeking out gluten-free, organic, and whole grain products. This trend is expected to continue, driven by growing health consciousness and a desire for more variety in traditional Iranian diets. For industry stakeholders, this presents opportunities for innovation and expansion into niche markets. Additionally, the use of digital platforms for online ordering and delivery of these products is gaining popularity, providing convenience for consumers and potentially driving further growth in the market.

Local special circumstances: In Iran, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's cultural preferences for traditional and homemade food. The market is also impacted by government regulations, such as import restrictions and subsidies for locally produced cereals. Additionally, Iran's geographical location and climate play a major role in determining the types of cereals grown and consumed, with wheat being the most popular. These factors contribute to the unique dynamics of the Other Cereal Products Market in Iran, setting it apart from other markets in the region.

Underlying macroeconomic factors: The growth of the Other Cereal Products Market in Iran is influenced by macroeconomic factors such as agricultural policies, trade agreements, and investment in infrastructure. The country's improved economic stability and increased consumer spending power have also contributed to the growth of the market. However, the rising inflation rate and currency devaluation have posed challenges for market players. Additionally, the current political climate and trade tensions with other countries may impact market performance in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.