Convenience Food - Iran

Iran

Revenue in the Convenience Food market amounts to €2.99bn in 2024. The market is expected to grow annually by 6.72% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€142bn in 2024).
In relation to total population figures, per person revenues of €33.31 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 361.40m kg by 2029. The Convenience Food market is expected to show a volume growth of 0.7% in 2025.
The average volume per person in the Convenience Food market is expected to amount to 3.9kg in 2024.

Key regions: Canada, China, Spain, Japan, Philippines

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Convenience Food Market in Iran is experiencing minimal growth, influenced by factors such as changing consumer preferences and increasing competition from traditional food options. However, the Ready-to-Eat Meals and Soups sub-markets show potential for growth due to busy lifestyles and demand for convenience. The market's growth is also impacted by economic factors and government regulations.

Customer preferences: One emerging trend in the Convenience Food Market within The Food market in Iran is the growing demand for healthier, more nutritious options. With an increasing focus on health and wellness, consumers are seeking out convenient foods that align with their dietary preferences and restrictions. This has led to a rise in options for plant-based, gluten-free, and organic convenience foods. Additionally, there has been a shift towards cleaner ingredient lists, as consumers become more aware of the negative impact of processed foods on their health. These preferences reflect a larger cultural shift towards prioritizing personal well-being and a healthier lifestyle.

Trends in the market: In Iran, the Convenience Food Market within The Food market is seeing a rise in demand for healthier and more convenient options. This trend is driven by a growing health consciousness among consumers and an increasing number of young professionals with busy lifestyles. As a result, there is a significant shift towards organic, gluten-free, and plant-based convenience food products. This trajectory is expected to continue as more consumers prioritize health and convenience. This trend has significant implications for industry stakeholders, as they need to adapt their product offerings and marketing strategies to cater to this changing demand. Additionally, there is an opportunity for new players to enter the market with innovative and healthier convenience food options.

Local special circumstances: In Iran, the Convenience Food Market is heavily influenced by cultural and regulatory factors. Due to the country's strict sanctions and limited import options, local companies have developed unique convenience food products that cater to the specific dietary preferences of Iranian consumers. Additionally, the country's strong culinary traditions and preference for fresh, locally sourced ingredients have shaped the types of convenience foods available in the market. These factors have also led to a rise in demand for healthier and more natural convenience food options, such as organic and gluten-free products.

Underlying macroeconomic factors: The Convenience Food Market in Iran is heavily influenced by macroeconomic factors such as the country's economic stability, government policies, and consumer purchasing power. Iran's economy has been facing challenges in recent years due to international sanctions and political tensions, resulting in fluctuations in the country's currency and inflation rates. This has directly affected the purchasing power of consumers, leading to changes in their spending habits and preferences for convenience food options. Additionally, government policies and regulations also play a key role in shaping the market, particularly in terms of import and export regulations and food safety standards. These factors, along with the overall global economic climate, can significantly impact the growth and performance of the Convenience Food Market in Iran.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.