Bread & Cereal Products - Iran

Iran

Revenue in the Bread & Bakery Products market amounts to €9.09bn in 2024. The market is expected to grow annually by 7.91% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€257bn in 2024).
In relation to total population figures, per person revenues of €101.20 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 2.52bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 1.9% in 2025.
The average volume per person in the Bread & Bakery Products market is expected to amount to 25.9kg in 2024.

Key regions: Philippines, United States, Canada, India, China

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Comparación de regiones

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Analyst Opinion

The Bread & Cereal Products Market in Iran is experiencing minimal growth due to factors such as low consumer spending power, limited availability of digital technologies, and a traditional preference for homemade bread and rice. However, with the increasing health awareness and convenience offered by online services, there is potential for growth in this market.

Customer preferences: With the increasing focus on health and wellness, there has been a noticeable shift in consumer preferences towards healthier bread and cereal options in the Iranian market. This is fueled by a growing awareness of the benefits of a balanced diet, as well as a desire to maintain traditional eating habits. Additionally, there has been a rise in demand for gluten-free and organic options, reflecting a preference for natural and clean label products. This trend is expected to continue as consumers become more health-conscious and seek out products that align with their dietary needs and values.

Trends in the market: In Iran, the Bread & Cereal Products Market is experiencing a shift towards healthier options, with consumers increasingly seeking out whole grain and organic products. This trend is driven by a growing awareness of the health benefits of these products and a desire for more nutritious foods. Additionally, there is a growing demand for convenience, leading to the emergence of ready-to-eat cereal and bread products. This trend is expected to continue, as consumers prioritize health and convenience in their food choices. Industry stakeholders should capitalize on this trend by expanding their product offerings to cater to these preferences and investing in innovative packaging and marketing strategies to attract health-conscious consumers.

Local special circumstances: In Iran, the Bread & Cereal Products Market within The Food market is heavily influenced by government regulations, as the country has strict laws on food imports. This has led to a rise in local production and a focus on traditional Iranian grains and ingredients, making the market unique compared to other countries. Additionally, cultural norms and preferences also play a significant role, with a strong demand for traditional breads and cereals such as Sangak and Barbari. These factors contribute to a dynamic and distinct market for bread and cereal products in Iran.

Underlying macroeconomic factors: The Bread & Cereal Products Market in Iran is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. The country's economy has faced significant challenges in recent years due to sanctions and political instability, which have impacted consumer spending and business investments. However, with the lifting of certain sanctions and efforts to improve economic stability, the market is expected to experience growth in the coming years. Additionally, the increasing population and changing dietary habits towards more convenient and affordable food options are driving the demand for bread and cereal products in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.