Online Sports Betting - Netherlands

  • Netherlands
  • Revenue in the Online Sports Betting market is projected to reach €0.50bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.95%, resulting in a projected market volume of €0.63bn by 2028.
  • In the Online Sports Betting market, the number of users is expected to amount to 1.0m users by 2028.
  • User penetration will be 4.5% in 2024 and is expected to hit 5.6% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €0.64k.
  • In global comparison, most revenue will be generated in Australia (€9,048.00m in 2024).
  • With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

Comparación de regiones

Analyst Opinion

The Online Sports Betting market in Netherlands has been experiencing significant growth in recent years, driven by several key factors.

Customer preferences:
One of the main reasons for the growth of the Online Sports Betting market in Netherlands is the increasing popularity of sports betting among consumers. Sports betting has become a popular form of entertainment, with many people enjoying the thrill of predicting the outcome of sports events and potentially winning money. The convenience of online platforms has made it easier than ever for customers to place bets on their favorite sports teams or players.

Trends in the market:
A major trend in the Online Sports Betting market in Netherlands is the shift towards mobile betting. With the widespread use of smartphones and tablets, more and more customers are choosing to place their bets on mobile devices. This trend is driven by the convenience and accessibility of mobile betting apps, which allow users to place bets anytime and anywhere. Mobile betting has also been facilitated by the improvement of mobile internet speeds and the availability of secure payment options. Another trend in the market is the increasing variety of betting options available to customers. Online sports betting platforms in Netherlands now offer a wide range of betting markets, including traditional sports such as football, basketball, and tennis, as well as niche sports and eSports. This variety of options caters to the diverse interests of customers and provides them with more opportunities to bet on their preferred sports.

Local special circumstances:
The legalization of online sports betting in Netherlands has also contributed to the growth of the market. In recent years, the Dutch government has taken steps to regulate and legalize online gambling, including sports betting. This has created a more favorable environment for online sports betting operators, who can now operate legally and offer their services to Dutch customers. The legalization of online sports betting has also increased consumer confidence in the market, leading to a higher demand for online betting services.

Underlying macroeconomic factors:
The growth of the Online Sports Betting market in Netherlands is also influenced by underlying macroeconomic factors. The Netherlands has a strong economy and a high standard of living, which means that many consumers have disposable income to spend on leisure activities such as sports betting. Additionally, the Netherlands has a well-developed internet infrastructure, with a high internet penetration rate. This makes it easier for online sports betting operators to reach and engage with potential customers. In conclusion, the Online Sports Betting market in Netherlands is experiencing significant growth due to customer preferences for sports betting, the shift towards mobile betting, the increasing variety of betting options, the legalization of online sports betting, and underlying macroeconomic factors. These factors are driving the expansion of the market and creating opportunities for online sports betting operators in Netherlands.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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