The Music Events market consists of the sale of online tickets for all music-related events. This includes concerts, festivals, musicals, music shows and operas. The market covers digital tickets with QR codes, as well as the purchase of paper tickets that are bought online and posted to an address or are available at a physical collection point. Users refer to active ticket buyers, independent of the number of tickets purchased in one booking.
Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Sale of online tickets for all music-related events (concerts, festivals, musicals, music shows and operas)
Digital tickets with QR codes
Online purchased tickets that are posted to an address or printed at home
Online purchased paper tickets that are available at a physical collection point
The Music Events market in Netherlands has been experiencing steady growth in recent years, driven by the increasing popularity of live music performances and festivals.
Customer preferences: Dutch consumers have shown a strong preference for attending music events, with a growing number of people willing to spend their disposable income on concert tickets and festival passes. This can be attributed to the unique experience that live music events offer, allowing fans to connect with their favorite artists and enjoy the atmosphere of a live performance. Additionally, the Netherlands has a vibrant music scene, with a wide range of genres and artists catering to diverse audience preferences.
Trends in the market: One of the key trends in the Music Events market in Netherlands is the rise of music festivals. These large-scale events attract both domestic and international visitors, contributing to the growth of the market. Music festivals offer a multi-day experience, featuring multiple stages and a diverse lineup of artists, catering to a wide range of musical tastes. This trend has been fueled by the increasing demand for unique and immersive experiences among consumers, who are seeking more than just a traditional concert. Another trend in the market is the integration of technology in music events. Many organizers are leveraging digital platforms and social media to promote their events and engage with audiences. This includes live streaming of performances, interactive elements such as virtual reality experiences, and mobile apps that provide real-time updates and personalized recommendations. These technological advancements enhance the overall experience for attendees and help create a sense of community among music lovers.
Local special circumstances: The Netherlands has a well-developed infrastructure for hosting music events, with a number of venues and outdoor spaces suitable for large-scale concerts and festivals. The country's central location in Europe also makes it an attractive destination for international artists and touring acts. Additionally, the Dutch government has been supportive of the music events industry, providing funding and resources to promote cultural activities and tourism.
Underlying macroeconomic factors: The growth of the Music Events market in Netherlands can be attributed to several underlying macroeconomic factors. The country has a strong economy and high disposable income levels, allowing consumers to spend on leisure activities such as music events. Furthermore, the Netherlands has a well-established tourism industry, attracting visitors from around the world who are interested in experiencing the country's vibrant music scene. The combination of a strong domestic market and international tourism contributes to the overall growth and sustainability of the Music Events market in Netherlands.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.