Professional Certificates are a type of credential, typically delivered by an industry body, to demonstrate/acknowledge/verify a person’s ability to perform a job-related function. This definition includes professional certificates offered through institutions (CFA, PMI) and online study courses (Kaplan, Becker).
Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Professional certifications offered through professional institutions (CPA, CFA, PMP)
Companies offering online study prep strictly for a professional certification (BARBRI, Kaplan, Becker)
Micro and alternative credentials offered through third-party platforms (Udacity nanodegrees, Coursera specializations, Udemy certificates)
Study prep offered by third-party platforms (Udemy, Coursera, edX).
The Professional Certificates market in Netherlands is experiencing significant growth and development. Customer preferences are shifting towards acquiring professional certificates to enhance their skills and improve their career prospects. This trend is driven by several factors, including the increasing demand for specialized skills in the job market, the need for continuous learning and upskilling, and the recognition and value placed on professional certificates by employers.
Customer preferences: In today's competitive job market, individuals are recognizing the importance of acquiring specialized skills to differentiate themselves from other candidates. Professional certificates offer a targeted and focused approach to learning, allowing individuals to acquire specific skills and knowledge in a relatively short period of time. This is particularly appealing to individuals who are looking to enhance their career prospects or transition into a new field.
Trends in the market: One of the key trends in the Professional Certificates market in Netherlands is the growing popularity of online learning platforms. These platforms offer a wide range of professional certificate programs that can be completed remotely, providing individuals with flexibility and convenience. The accessibility of online learning has contributed to the increased demand for professional certificates, as individuals can now access high-quality education from anywhere at any time. Another trend in the market is the emergence of industry-specific professional certificates. As industries become more specialized, employers are placing greater emphasis on candidates with industry-specific knowledge and skills. This has led to the development of professional certificate programs that cater to specific industries, such as technology, finance, healthcare, and marketing. These industry-specific certificates are designed to provide individuals with the skills and knowledge needed to excel in their chosen field.
Local special circumstances: The Netherlands has a strong focus on lifelong learning and continuous professional development. The government and employers actively encourage individuals to pursue further education and acquire new skills. This supportive environment has contributed to the growth of the Professional Certificates market in the country. Additionally, the Netherlands has a highly skilled workforce, and individuals are constantly seeking ways to stay competitive in the job market. Professional certificates offer a viable solution for individuals looking to enhance their skills and stay relevant in their respective industries.
Underlying macroeconomic factors: The Professional Certificates market in Netherlands is also influenced by macroeconomic factors. The country has a stable economy and a high level of education and technological advancement. This provides a favorable environment for individuals to pursue further education and invest in their professional development. Furthermore, the Netherlands has a strong business and entrepreneurial culture, with a high demand for skilled professionals. This creates a market for professional certificates, as individuals seek to acquire the skills and knowledge needed to succeed in the competitive job market. In conclusion, the Professional Certificates market in Netherlands is experiencing significant growth and development. Customer preferences are shifting towards acquiring professional certificates to enhance their skills and improve their career prospects. This trend is driven by the increasing demand for specialized skills, the need for continuous learning and upskilling, and the recognition and value placed on professional certificates by employers. The market is characterized by the popularity of online learning platforms and the emergence of industry-specific professional certificates. The Netherlands' supportive environment for lifelong learning and continuous professional development, along with its stable economy and high level of education and technological advancement, contribute to the growth of the Professional Certificates market in the country.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.