The Online University Education market follows the revenue and user development of online programs terminating in university-accredited degrees and certificates. This definition includes degrees and certificates that are where the courses and materials are created by universities. The definition also includes degrees and certificates that are issued through third-party online learning platforms (edX) and accredited courses.
Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Online degrees (Bachelors, Masters, Ph.D)
Online university certificates (Harvard Business Online, eCornell)
Third-party platforms as infrastructure for course delivery (Coursera degrees, edX university certificates)
Third-party platforms courses and certificates (see Online Learning Platforms)
Professional certificate programs offered by professional institutions (see Professional Certificates).
The Online University Education market in Netherlands has seen significant growth in recent years, driven by changing customer preferences and advancements in technology.
Customer preferences: Customers in the Netherlands are increasingly turning to online education as a convenient and flexible way to further their education. Online university education offers the flexibility to study at one's own pace and from anywhere, making it an attractive option for individuals who are working or have other commitments. Additionally, online education provides access to a wide range of courses and programs, allowing students to choose the subjects that align with their interests and career goals.
Trends in the market: One of the key trends in the online university education market in the Netherlands is the increasing adoption of Massive Open Online Courses (MOOCs). MOOCs are online courses that are open to anyone and typically offer free access to course materials. They have gained popularity due to their accessibility and the opportunity to learn from prestigious universities and institutions worldwide. Many universities in the Netherlands have started offering MOOCs, attracting both local and international students. Another trend in the market is the rise of online degree programs. Traditional universities in the Netherlands are increasingly offering online degree programs, allowing students to earn a recognized qualification entirely online. This trend is driven by the growing acceptance and recognition of online degrees by employers, as well as the demand for flexible learning options.
Local special circumstances: The Netherlands has a highly educated population and a strong tradition of higher education. The country is home to several prestigious universities and has a reputation for academic excellence. This has created a favorable environment for the growth of online university education, as there is already a strong demand for education and a culture of lifelong learning. Furthermore, the Netherlands has a high level of internet penetration and digital literacy, making it easier for individuals to access online education. The government has also been supportive of online education initiatives, providing funding and resources to universities and institutions that offer online courses and programs.
Underlying macroeconomic factors: The growth of the online university education market in the Netherlands is also influenced by macroeconomic factors. The Netherlands has a strong economy and a high level of employment, which has led to a demand for continuous learning and upskilling. Online education provides individuals with the opportunity to acquire new skills and knowledge that can enhance their career prospects. Additionally, the COVID-19 pandemic has accelerated the adoption of online education worldwide, including in the Netherlands. The pandemic has forced traditional universities to shift their teaching online, leading to increased awareness and acceptance of online learning among students and educators. This has created new opportunities for online university education providers in the Netherlands. In conclusion, the Online University Education market in the Netherlands is experiencing growth due to changing customer preferences, including the demand for flexibility and accessibility. The adoption of MOOCs and the availability of online degree programs are key trends in the market. The Netherlands' highly educated population, digital infrastructure, and supportive government policies contribute to the growth of online education. Additionally, macroeconomic factors such as the demand for continuous learning and the impact of the COVID-19 pandemic have further accelerated the growth of the market.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.