The online lottery market refers to the market of the online gambling industry that offers customers the opportunity to purchase tickets for various lotteries, including national and international lotteries, over the internet. Online lottery platforms allow customers to choose their numbers, purchase tickets, and check the results of lottery draws online.
Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU) and, user penetration rate. User and revenue figures represent B2C services.
Online lottery ticket sales for national and international lotteries such as Powerball, Mega Millions, and EuroMillions
Instant win games or scratch cards that can be played online
Online keno games, which are similar to lottery games.
Offline lottery ticket sales, such as those sold at physical stores or kiosks
Private or unlicensed lottery games
Betting on lottery outcomes rather than purchasing actual tickets
The Online Lottery market in Netherlands has been experiencing significant growth in recent years. Customer preferences for convenient and accessible gambling options, along with the increasing popularity of online gaming platforms, have contributed to this trend.
Customer preferences: Customers in Netherlands are increasingly turning to online lottery platforms due to their convenience and accessibility. Online lottery tickets can be purchased from anywhere, at any time, making it easy for customers to participate in their favorite games without the need to visit a physical lottery retailer. Additionally, online platforms often offer a wider variety of lottery games, giving customers more options to choose from. This convenience and variety are driving more customers to engage in online lottery activities.
Trends in the market: One of the key trends in the online lottery market in Netherlands is the integration of mobile technology. With the widespread use of smartphones, many online lottery platforms have developed mobile applications that allow customers to easily purchase tickets and participate in lottery games on their mobile devices. This trend has made it even more convenient for customers to engage in online lottery activities, as they can do so while on the go. Another trend in the market is the introduction of innovative game formats. Online lottery platforms are constantly looking for ways to attract and retain customers, and one way they are doing this is by offering new and exciting game formats. These may include interactive games, themed games, or games with unique features that enhance the overall lottery experience. By introducing these innovative game formats, online lottery platforms are able to differentiate themselves from competitors and appeal to a wider customer base.
Local special circumstances: In Netherlands, the online lottery market is regulated by the government. The Dutch government has implemented strict regulations to ensure the integrity and fairness of online lottery games. This regulatory framework provides customers with a sense of security and trust when participating in online lottery activities. Additionally, the government uses the revenue generated from online lottery sales to fund various social and cultural initiatives, further incentivizing customers to participate in online lottery games.
Underlying macroeconomic factors: The growth of the online lottery market in Netherlands can be attributed to several underlying macroeconomic factors. The country has a high internet penetration rate, with a large portion of the population having access to the internet. This widespread internet access provides a strong foundation for the growth of online lottery platforms. Furthermore, the Netherlands has a strong economy and a high standard of living, which allows customers to have disposable income to spend on leisure activities such as online lottery games. The stability of the economy and the relatively high levels of disposable income contribute to the growth of the online lottery market. In conclusion, the Online Lottery market in Netherlands is experiencing growth due to customer preferences for convenience and accessibility, as well as the integration of mobile technology and the introduction of innovative game formats. The local special circumstances, such as government regulation and the use of revenue for social initiatives, also play a role in driving the growth of the market. The underlying macroeconomic factors, including internet penetration and a strong economy, further support the growth of the online lottery market in Netherlands.
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.