Market Insights Digital eServices Online Gambling

Online Lottery - Netherlands

Netherlands

Revenue in the Online Lottery market is projected to reach €175.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.33%, resulting in a projected market volume of €224.30m by 2028.
In the Online Lottery market, the number of users is expected to amount to 318.8k users by 2028.
User penetration will be 1.5% in 2024 and is expected to hit 1.8% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.69k.
In global comparison, most revenue will be generated in the United States (€5,326.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Lottery market in Netherlands has been experiencing significant growth in recent years. Customer preferences for convenient and accessible gambling options, along with the increasing popularity of online gaming platforms, have contributed to this trend.

Customer preferences: Customers in Netherlands are increasingly turning to online lottery platforms due to their convenience and accessibility. Online lottery tickets can be purchased from anywhere, at any time, making it easy for customers to participate in their favorite games without the need to visit a physical lottery retailer. Additionally, online platforms often offer a wider variety of lottery games, giving customers more options to choose from. This convenience and variety are driving more customers to engage in online lottery activities.

Trends in the market: One of the key trends in the online lottery market in Netherlands is the integration of mobile technology. With the widespread use of smartphones, many online lottery platforms have developed mobile applications that allow customers to easily purchase tickets and participate in lottery games on their mobile devices. This trend has made it even more convenient for customers to engage in online lottery activities, as they can do so while on the go. Another trend in the market is the introduction of innovative game formats. Online lottery platforms are constantly looking for ways to attract and retain customers, and one way they are doing this is by offering new and exciting game formats. These may include interactive games, themed games, or games with unique features that enhance the overall lottery experience. By introducing these innovative game formats, online lottery platforms are able to differentiate themselves from competitors and appeal to a wider customer base.

Local special circumstances: In Netherlands, the online lottery market is regulated by the government. The Dutch government has implemented strict regulations to ensure the integrity and fairness of online lottery games. This regulatory framework provides customers with a sense of security and trust when participating in online lottery activities. Additionally, the government uses the revenue generated from online lottery sales to fund various social and cultural initiatives, further incentivizing customers to participate in online lottery games.

Underlying macroeconomic factors: The growth of the online lottery market in Netherlands can be attributed to several underlying macroeconomic factors. The country has a high internet penetration rate, with a large portion of the population having access to the internet. This widespread internet access provides a strong foundation for the growth of online lottery platforms. Furthermore, the Netherlands has a strong economy and a high standard of living, which allows customers to have disposable income to spend on leisure activities such as online lottery games. The stability of the economy and the relatively high levels of disposable income contribute to the growth of the online lottery market. In conclusion, the Online Lottery market in Netherlands is experiencing growth due to customer preferences for convenience and accessibility, as well as the integration of mobile technology and the introduction of innovative game formats. The local special circumstances, such as government regulation and the use of revenue for social initiatives, also play a role in driving the growth of the market. The underlying macroeconomic factors, including internet penetration and a strong economy, further support the growth of the online lottery market in Netherlands.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.