Event Tickets - Netherlands

  • Netherlands
  • The Event Tickets market in the Netherlands is projected to generate a revenue of €932.00m in 2024.
  • This sector is expected to grow at an annual rate of 2.28% (CAGR 2024-2028), resulting in a projected market volume of €1,020.00m by 2028.
  • In the Netherlands, the Music Events market is expected to have a market volume of €587.80m in 2024.
  • When compared globally, in the United States is projected to generate the highest revenue, reaching €33,150.00m in 2024.
  • The average revenue per user (ARPU) in the Event Tickets market is estimated to be €226.10 in 2024.
  • Additionally, the number of users in the Event Tickets market is expected to reach 4.2m users by 2028.
  • The user penetration rate in the Event Tickets market is projected to be at 23.8% in 2024.
  • The Netherlands has seen a surge in online ticket sales, with consumers increasingly opting for eServices for their event ticketing needs.

Key regions: Germany, India, China, Europe, Japan

Comparación de regiones

Analyst Opinion

The Event Tickets market in Netherlands has been experiencing significant growth in recent years. Customer preferences have shifted towards attending live events, leading to increased demand for event tickets. This trend can be attributed to several factors, including the rise of social media and the desire for unique experiences.

Customer preferences:
Customers in Netherlands have shown a growing interest in attending live events such as concerts, sports matches, and theater performances. This can be seen in the increasing number of event ticket sales in the country. The desire to be part of a live audience and experience the energy and excitement of an event has become a popular form of entertainment. Additionally, attending live events has become a way for individuals to connect with others who share similar interests, creating a sense of community.

Trends in the market:
One of the key trends in the Event Tickets market in Netherlands is the rise of online ticket sales. With the advancement of technology and the widespread use of smartphones, customers now have the convenience of purchasing tickets from the comfort of their own homes. Online ticket platforms have also made it easier for customers to compare prices and find the best deals. This has led to increased competition among ticket sellers, driving down prices and making events more accessible to a wider audience. Another trend in the market is the growing popularity of international events. Netherlands has become a popular destination for international artists, musicians, and sports teams, attracting a large number of tourists and locals alike. This has created a demand for event tickets for these international events, leading to increased sales and revenue in the market.

Local special circumstances:
Netherlands has a rich cultural heritage and a vibrant arts scene, which has contributed to the growth of the Event Tickets market. The country is known for its world-class museums, music festivals, and sporting events. The local population has a strong appreciation for the arts and a willingness to spend on live entertainment. This has created a favorable environment for the growth of the Event Tickets market.

Underlying macroeconomic factors:
The strong economy and high disposable income levels in Netherlands have also played a role in the growth of the Event Tickets market. As individuals have more disposable income, they are more willing to spend on leisure activities such as attending live events. The stable economic conditions in the country have provided a favorable environment for the growth of the market. In conclusion, the Event Tickets market in Netherlands is experiencing significant growth due to changing customer preferences, the rise of online ticket sales, the popularity of international events, the local appreciation for the arts, and the strong macroeconomic factors in the country. These factors have contributed to the increased demand for event tickets and the overall growth of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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