The Online Education market is defined as the transfer of knowledge or skills, whether self-paced or instructor-led, through online platforms. This includes the areas of Online University Education, Online Learning Platforms, and Professional Certification. The Online Education market follows the revenue and user development of platforms and websites in these areas using B2C or both B2C and B2B sales channels.
Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
University designed and delivered courses and credentials (public/private universities, Harvard Business Online)
Online learning platform courses and credentials (Coursera, Udemy, Babbel)
Professional certification offered through institutes and study prep companies (PMI, Kaplan).
The Online Education market in Netherlands has been experiencing significant growth in recent years.
Customer preferences: One of the main reasons for the growth of the Online Education market in Netherlands is the increasing preference for flexible learning options. With busy work schedules and other commitments, many individuals are looking for ways to enhance their skills and knowledge without having to attend traditional classroom-based courses. Online education provides the flexibility to learn at one's own pace and from anywhere, making it an attractive option for many people.
Trends in the market: A key trend in the Online Education market in Netherlands is the rise of Massive Open Online Courses (MOOCs). MOOCs are online courses that are open to anyone and can be accessed for free or at a low cost. These courses are offered by top universities and institutions from around the world, providing learners with access to high-quality education. The popularity of MOOCs in Netherlands can be attributed to their affordability and the opportunity to learn from renowned educators. Another trend in the Online Education market in Netherlands is the increasing adoption of online platforms by educational institutions. Many universities and colleges in Netherlands are now offering online courses and degree programs, allowing students to earn a degree or certification without having to attend physical classes. This trend is driven by the desire to reach a wider audience and provide more flexible learning options to students.
Local special circumstances: Netherlands has a highly educated population, with a strong emphasis on lifelong learning. This cultural value contributes to the demand for online education in the country. Additionally, the Netherlands is known for its innovative and tech-savvy culture, making it a fertile ground for the development and adoption of online learning platforms.
Underlying macroeconomic factors: The Netherlands has a strong economy and a high level of internet penetration, which are favorable conditions for the growth of the Online Education market. The country also has a well-developed infrastructure and a supportive government that promotes digital innovation and education. These factors create a conducive environment for the expansion of online education in Netherlands. In conclusion, the Online Education market in Netherlands is experiencing growth due to the increasing preference for flexible learning options, the rise of MOOCs, the adoption of online platforms by educational institutions, the cultural value of lifelong learning, and the favorable macroeconomic factors. As technology continues to advance and the demand for flexible education options rises, the Online Education market in Netherlands is expected to continue its growth trajectory.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.