Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - Brazil

Brazil

Revenue in the Other Cereal Products market amounts to €2.73bn in 2024. The market is expected to grow annually by 3.93% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€14,030m in 2024).
In relation to total population figures, per person revenues of €12.56 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 1.36bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 0.7% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 6.0kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

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Analyst Opinion

The Other Cereal Products Market in Brazil's Bread & Cereal Products Market is experiencing negligible growth due to factors such as low consumer awareness, limited availability of online services, and traditional preferences for locally produced cereals. These factors are impacting the growth rate in this market.

Customer preferences: In Brazil, the Other Cereal Products Market within the Bread & Cereal Products Market is experiencing a rise in demand for gluten-free and organic options, driven by cultural preferences for healthy and natural food choices. This trend is also fueled by an increasing awareness of food allergies and intolerances, as well as a growing interest in sustainable and ethical food production. As a result, manufacturers are expanding their product offerings to cater to these evolving consumer preferences.

Trends in the market: In Brazil, the Other Cereal Products Market within the Bread & Cereal Products Market is experiencing a shift towards healthier and more natural products, with consumers becoming more health-conscious. This trend is driven by the growing demand for gluten-free and organic options, as well as the increasing use of alternative grains such as quinoa and amaranth. As a result, industry stakeholders are adapting their product offerings to cater to these changing consumer preferences, which could potentially lead to a more diverse and competitive market landscape in the future. Additionally, the rise of e-commerce and online grocery shopping in Brazil is also influencing the distribution channels for cereal products, with more consumers turning to online platforms for their purchases. This trend is expected to continue, presenting new opportunities for industry players to reach a wider customer base.

Local special circumstances: In Brazil, the Other Cereal Products market within the Bread & Cereal Products market is influenced by unique cultural factors. The country has a strong preference for breakfast cereals made from local grains such as corn and cassava. Additionally, government regulations on food production and labeling play a significant role in shaping the market. These factors, coupled with the increasing health consciousness among consumers, have led to a growing demand for healthier and natural cereal options in the country.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market in Brazil is heavily impacted by macroeconomic factors such as consumer spending and disposable income, inflation rates, and government policies. As Brazil's economy continues to recover from the recent recession, consumer spending and disposable income are expected to increase, resulting in higher demand for cereal products. However, high inflation rates and government policies, such as import taxes and regulations on food production, can hinder market growth. Additionally, the increasing health consciousness among consumers and the rise in disposable income are driving the demand for healthier cereal options, such as whole grain and organic products, in Brazil's Other Cereal Products Market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.