DIY & Hardware Store - Brazil

Brazil

In Brazil, the revenue in the DIY & Hardware Store market reached €29.28bn in 2024.
It is projected to experience an annual growth rate of -0.25% (CAGR 2024-2029).
When compared globally, in China generates the highest revenue in this market, amounting to €728bn in 2024.
Taking into account the total population, per person revenues in Brazil for 2024 amounted to €134.50.
Brazil's DIY & hardware store market is experiencing a surge in demand due to the country's growing middle class and increasing interest in home improvement projects.

Key regions: Worldwide, China, United States, India, Japan

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The DIY & Hardware Store Market in Brazil has experienced a slight decline in growth due to various factors, such as the economic downturn and the recent political instability in the region. However, the market is still driven by the increasing demand for home improvement and renovation, as well as the growing popularity of DIY projects among consumers. The convenience of online shopping and the availability of a wide range of products are also contributing to the market's overall growth.

Customer preferences: With the rise of environmental awareness and the increasing importance placed on sustainable living, consumers in Brazil are showing a growing interest in eco-friendly DIY and hardware products. This trend is driven by a desire for more environmentally friendly options and an increasing focus on reducing waste and carbon footprint. As a result, DIY and hardware stores are expanding their offerings to include more environmentally friendly options, such as energy-efficient appliances, sustainable building materials, and eco-friendly cleaning products. This shift reflects a larger cultural shift towards more sustainable lifestyles in Brazil.

Trends in the market: In Brazil, the DIY & Hardware Store Market is experiencing a surge in e-commerce sales, with more consumers turning to online platforms for their home improvement needs. This trend has been accelerated by the COVID-19 pandemic, as people look for convenient and contactless ways to shop. Additionally, there is a growing interest in sustainable and eco-friendly products, with some stores offering a wider range of options to cater to this demand. This shift towards digital channels and sustainability reflects a larger global trend and presents opportunities for industry stakeholders to adapt and innovate in order to meet changing consumer preferences.

Local special circumstances: In Brazil, the DIY & Hardware Store Market is heavily influenced by the country's geography and infrastructure. With a large landmass and diverse terrain, the logistics of supplying hardware and DIY products can be challenging. This has led to the growth of online retailers and delivery services as a way to reach customers in remote areas. Additionally, Brazil's culture of craftsmanship and DIY projects has fueled demand for quality tools and materials, further driving growth in the market. Furthermore, government regulations on construction and home renovation projects have also shaped the market, creating a demand for specialized hardware and DIY products that meet specific standards. These unique factors set the Brazilian DIY & Hardware Store Market apart from others, making it a dynamic and continuously evolving market.

Underlying macroeconomic factors: In Brazil, the DIY & Hardware Store Market is influenced by macroeconomic factors such as the country's overall economic health, government policies, and global economic trends. The performance of the market is closely tied to the stability and growth of the Brazilian economy, as well as any changes in fiscal policies that may impact consumer spending and investment. Additionally, the market is also affected by global economic trends, such as fluctuations in commodity prices and currency exchange rates, which can impact the cost of raw materials and imports for the DIY and hardware industry in Brazil. Overall, a strong and stable economy, along with favorable government policies, can help drive growth in the DIY & Hardware Store Market in Brazil.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.