Food - Brazil

  • Brazil
  • Revenue in the Food market amounts to €169.90bn in 2024. The market is expected to grow annually by 6.64% (CAGR 2024-2029).
  • The market's largest segment is the segment Meat with a market volume of €34.37bn in 2024.
  • In global comparison, most revenue is generated in China (€1,487bn in 2024).
  • In relation to total population figures, per person revenues of €780.80 are generated in 2024.
  • In the Food market, 2.9% of total revenue will be generated through online sales by 2024.
  • In the Food market, volume is expected to amount to 81.27bn kg by 2029. The Food market is expected to show a volume growth of 4.7% in 2025.
  • The average volume per person in the Food market is expected to amount to 318.00kg in 2024.

Key regions: United States, Canada, China, India, South Korea

 
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Analyst Opinion

The Food market in Brazil has been experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience offered by online food services. Sub-markets such as dairy products, meat, fruits, and convenience food have a significant impact on the overall market's growth rate. Other factors such as economic conditions, government policies, and technological advancements also play a role in shaping the food industry in Brazil.

Customer preferences:
As Brazil's economy continues to grow, consumers are increasingly turning towards healthier dietary options, driven by a rising awareness of the importance of nutrition and a growing interest in fitness and wellness. This has led to a surge in demand for organic, natural, and functional foods, as well as plant-based alternatives to traditional animal products. Additionally, with a growing middle class, there is a growing preference for convenience and time-saving solutions, leading to an increase in online grocery shopping and delivery services.

Trends in the market:
In Brazil, The Food market industry is experiencing a rise in demand for organic and plant-based products as consumers become more health-conscious and environmentally aware. This trend is expected to continue as the trajectory of consumer preferences shifts towards sustainable and ethically sourced options. This shift in consumer behavior has significant implications for industry stakeholders, as they will need to adapt their supply chains and marketing strategies to meet this growing demand. Additionally, with the rise of e-commerce, there is a potential for online food delivery services to gain popularity in the Brazilian market, providing convenience and accessibility to consumers.

Local special circumstances:
In Brazil, The Food market is heavily influenced by the country's vast and diverse agricultural landscape, with a wide range of unique ingredients and traditional dishes. This rich cultural heritage has also led to a strong demand for locally sourced and organic products. Additionally, the country's regulatory environment plays a significant role in shaping the market, with strict food safety regulations and labeling requirements. These factors contribute to the dynamic and competitive nature of The Food market in Brazil, catering to a population that values quality, convenience, and sustainability in their food choices.

Underlying macroeconomic factors:
The Food market in Brazil is heavily influenced by macroeconomic factors such as the country's overall economic health, government policies, and international economic trends. Brazil's economy has been growing steadily in recent years, with a strong focus on modernizing and diversifying its agricultural and food production industries. The country's large population and growing middle class have also created a significant demand for high-quality and diverse food products. However, the market may face challenges due to fluctuations in global food prices and the country's political and economic instability. Moreover, increasing concerns about food safety and sustainability are also shaping the market, creating opportunities for innovative and eco-friendly food products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Product Types
  • Purchase Criteria
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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