Meat - Brazil

  • Brazil
  • Revenue in the Meat market amounts to €34.37bn in 2024. The market is expected to grow annually by 5.79% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (€253bn in 2024).
  • In relation to total population figures, per person revenues of €157.90 are generated in 2024.
  • In the Meat market, volume is expected to amount to 9,574.00m kg by 2029. The Meat market is expected to show a volume growth of 2.7% in 2025.
  • The average volume per person in the Meat market is expected to amount to 38.8kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

 
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Analyst Opinion

The Meat Market in Brazil is experiencing minimal growth due to factors such as economic instability, increasing health awareness among consumers, and the convenience offered by online meat substitutes. The sub-markets of Fresh Meat, Processed Meat, and Meat Substitutes all contribute to this slow growth rate.

Customer preferences:
Consumers in Brazil are showing a growing interest in plant-based meat alternatives, fueled by concerns over health and sustainability. This is reflected in the rising demand for products such as soy-based burgers and tofu. Additionally, with the increasing popularity of flexitarian and vegetarian diets, the meat market in Brazil is seeing a shift towards more diverse and environmentally-friendly options. This trend is expected to continue as consumers prioritize their health and the planet's well-being.

Trends in the market:
In Brazil, the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical practices. This trend can be seen in the increasing demand for organic and grass-fed meat, as well as the adoption of stricter animal welfare standards. Additionally, there is a growing focus on traceability and transparency in the supply chain, with consumers wanting to know the origin of their meat products. These trends signal a significant shift in consumer preferences and values, and industry stakeholders will need to adapt and innovate to meet these changing demands. Furthermore, with global awareness of the environmental impact of meat production on the rise, the industry must also address sustainability concerns to remain competitive in the long run.

Local special circumstances:
In Brazil, the Meat Market within The Food market is heavily influenced by the country's geographical and cultural factors. The vast land area and diverse climate allow for a wide range of livestock to be raised and slaughtered, leading to a variety of meat products available in the market. Additionally, the consumption of meat is deeply ingrained in Brazilian culture, with many traditional dishes featuring different types of meat. The government's regulations also play a significant role, ensuring the safety and quality of meat products for consumers. This unique combination of geographical, cultural, and regulatory factors creates a dynamic and thriving meat market in Brazil.

Underlying macroeconomic factors:
The Meat Market within The Food market in Brazil is influenced by various macroeconomic factors, such as the country's economic health, global economic trends, fiscal policies, and other financial indicators. Brazil has one of the world's largest meat industries, with beef, poultry, and pork being the most consumed types of meat. The country's strong economic growth and stable political environment have contributed to the growth of the meat market. Additionally, the increasing demand for meat from emerging economies and the rising global population have also played a role in the growth of the market. However, challenges such as environmental concerns and trade restrictions may hinder the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

  • Revenue
  • Volume
  • Price
  • Demographics
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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