Market Insights Consumer Food Bread & Cereal Products

Pasta - Brazil

Brazil

Revenue in the Pasta market amounts to €3.72bn in 2024. The market is expected to grow annually by 6.89% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,960m in 2024).
In relation to total population figures, per person revenues of €17.09 are generated in 2024.
In the Pasta market, volume is expected to amount to 2.78bn kg by 2029. The Pasta market is expected to show a volume growth of 7.2% in 2025.
The average volume per person in the Pasta market is expected to amount to 10.7kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

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Analyst Opinion

The Pasta market in Brazil has seen slow growth, influenced by factors such as changing consumer preferences, increasing health concerns, and rising competition in the Bread & Cereal Products market. Despite these challenges, the market is expected to continue growing at a subdued pace.

Customer preferences: In recent years, there has been a noticeable shift towards healthier and more sustainable food choices in Brazil, with a particular focus on plant-based diets. This trend has also influenced the pasta market, as consumers are increasingly seeking alternatives to traditional wheat-based pasta. This has led to a rise in demand for gluten-free and vegetable-based pasta options, such as quinoa and chickpea pasta. Furthermore, the growing health consciousness among Brazilians has also led to a surge in demand for organic and natural pasta products, reflecting a broader trend towards clean and transparent food labels.

Trends in the market: In Brazil, the Pasta market is experiencing a growth in demand for healthier and gluten-free options, driven by the rising health-consciousness among consumers. This trend is expected to continue, with manufacturers innovating and expanding their product offerings to cater to this segment. Additionally, there is a growing trend of premiumization, with consumers willing to pay more for high-quality and specialty pastas made with unique ingredients. These trends highlight the need for industry players to adapt and invest in R&D to meet evolving consumer preferences and maintain a competitive edge in the market.

Local special circumstances: In Brazil, the Pasta Market within the Bread & Cereal Products Market is heavily influenced by the country's rich culinary heritage and strong demand for convenience foods. The Brazilian diet is heavily centered around rice and beans, making pasta a natural addition to meals. Additionally, the government's initiatives to promote domestic production of wheat and other grains have boosted the availability and affordability of pasta in the country. This unique combination of cultural and regulatory factors has resulted in a thriving pasta market in Brazil, with a wide range of local and international brands competing for market share.

Underlying macroeconomic factors: 'The growth of the Pasta Market within the Bread & Cereal Products Market is heavily influenced by macroeconomic factors such as consumer purchasing power, economic stability, and government policies. Countries with a strong economy and stable political environment tend to have higher demand for pasta products. In addition, rising health concerns and the trend towards healthier food options have also impacted the pasta market, with a growing demand for whole grain and gluten-free options. Furthermore, increasing urbanization and busy lifestyles have led to a rise in the consumption of convenience food products, including pasta, driving market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.