Beauty & Personal Care - Brazil

Brazil

The Beauty & Personal Care market in Brazil is projected to generate a revenue of €24.81bn in 2024.
It is expected to experience an annual growth rate of 5.23% (CAGR 2024-2029).
Among the market segments, the largest one is Personal Care, which is estimated to have a market volume of €14.06bn in 2024.
In comparison to other countries, in the United States leads the global market with a revenue of €93bn in 2024.
When considering the population, the per person revenue in Brazil is approximately €114.00 in 2024.
Furthermore, it is anticipated that 18.4% of the total revenue in the Beauty & Personal Care market will be generated through online sales by 2024.
The Brazilian beauty market is experiencing a surge in demand for natural and organic products, reflecting consumers' growing preference for sustainable and environmentally friendly options.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.