Apparel - Brazil

  • Brazil
  • The Apparel market in Brazil is projected to generate a revenue of €30.24bn in 2024.
  • This market is anticipated to grow at an annual rate of 3.27% (CAGR 2024-2029).
  • The largest segment within the Apparel market is Women's Apparel, which is expected to reach a market volume of €15.06bn in 2024.
  • When compared globally, in the United States leads in revenue generation, with an estimated €329bn in 2024.
  • In terms of per capita income, in Brazil is expected to generate €138.90 per person in 2024.
  • Looking ahead, the volume of the Apparel market is projected to reach 1.8bn pieces by 2029.
  • However, there is a slight volume decline of -2.0% expected in 2025.
  • On average, each person in Brazil is estimated to contribute 9.0pieces to the Apparel market in 2024.
  • Furthermore, it is predicted that 99% of sales in the Apparel market by 2024 will be attributed to Non-Luxury.
  • Brazilian consumers are increasingly opting for sustainable and ethically-made apparel, driving the demand for eco-friendly fashion brands in the country.

Key regions: United States, Philippines, India, Europe, Germany

 
Mercado
 
Región
 
Comparación de regiones
 
Moneda
 

Analyst Opinion

While Greater China almost overtakes the U.S. as largest fashion market in the world, key economic indicators create a more cautious mood for the global fashion industry potentially slowing down by 2020. For companies it is crucial to prepare plans to address a possible transformation of global value chains emerging by new opportunities from global consumer spending shifting towards emerging economies as well as trade tensions and uncertainties. A leverage point could be to take a strong position on social and environmental issues, as this is very much demanded by the younger generation.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on clothing which comprises women, men, and children segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Apparel market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes :

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Visión general

  • Revenue
  • Volume
  • Price
  • Key Players
  • Sales Channels
  • Demographics
  • Purchase Criteria
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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